NEWPORT BEACH, Calif., July 17th, 2007 — Tavik is approaching theenvironment with technology at its back. Tavik has partnered with theSurfrider Foundation to air a Public Service announcement informingcommunities of the importance of clean beaches and maintaining ourenvironment. This notice will be broadcast via PUMP TOP TV, which isowned and operated by AdTek Media, on 500+ screens posted above the pumpsat gas stations up and down the West Coast.

“Tavik’s employees are already involved with beach clean-ups, but wewanted to help Surfrider get the message out to the public in a broader,more noticeable way. Many people enjoy and value the beaches in SouthernCalifornia, it is time for our businesses and communities to startparticipating in caring for the ocean and beaches we have been gifted,says Erik Paulsen, CEO of Tavik.

With the average driver being at the gas pump for five minutes, Tavik andSurfrider Foundation are hoping to truly reach their audience and make thegas experience a pleasant one. The spot will run every time someone pullsup at the tank and will run consistently through the summer andsporadically over the next few years.

“We’re excited to be working with Tavik on this project, says SurfriderFoundation’s Matt McClain. “This is a great opportunity for us to keepcoastal conservation top of mind, even while people are away from thebeach.

Look for Surfrider and Tavik at a pump near you.

To learn more about TAVIK, go to www.TAVIK.com

About Tavik

Rooted in the ocean, mountains and streets, TAVIK is a grassroots brand atits core. Driven by the constituents of the Southern Californiacommunity, the genesis of the TAVIK movement was natural yet spontaneous. The brand knows its consumer at their most intimate, basic level. Itspeaks to multiple age groups simultaneously- from the core youth marketto maturing, refined athletes. Offering high quality products that areset apart by their unique design and comfort, TAVIK allows individuals tofreely express themselves. TAVIK has no boundaries.

About Surfrider Foundation

The Surfrider Foundation is a non-profit grassroots organization dedicatedto the protection and preservation of our world’s oceans, waves andbeaches. Founded in 1984 by a handful of visionary surfers, the SurfriderFoundation now maintains over 50,000 members and 64 chapters across theUnited States and Puerto Rico, with international affiliates in Australia,Europe, Japan and Brazil.