MINNEAPOLIS, Minn. – October 8, 2008 – Snowboarding phenomenon and Target athlete Shaun White will be riding his way into Target stores this Winter with an exclusive edition of Ubisoft’s newest action sports title, Shaun White Snowboarding.
The special Target edition of the game will have exclusive extended content and features that consumers won’t be able to find anywhere else, including the Target Mountain – an entire mountain environment found only in the Target exclusive edition. Gamers will also be able to take advantage of exclusive jibs, additional scenes and more characters. Additionally, players will be able to cozy up in the game’s virtual version of the Target Chalet, the real-life mountainside home where Shaun and his fellow Target athletes hang out with friends and family at the annual Winter X Games in Aspen, Colorado. Among other exclusive features, the Target Chalet is the only indoor environment anywhere in the game.
Target guests are now able to purchase a $5 pre-sell card to ensure they’ll be shredding the mountain as soon as the exclusive version hits shelves.
“Shaun has been riding for Target for nearly seven years, so this exclusive version of Shaun White Snowboarding was a natural fit for our relationship with him,” said Troy Michels, Target Lifestyle Marketing. “It’s great to see the Target brand brought to life alongside Shaun in the game and we’re confident that Target guests and gamers will be eager to see what has come from our collaboration in the Target edition of Shaun White Snowboarding.”
Shaun White is an Olympic Gold Medalist and has 42 professional wins, including seven Winter X Games gold medals. He was also the first athlete to win gold medals in Winter and Summer X Games in unique disciplines. White has collaborated with Ubisoft’s award-winning development team to create Shaun White Snowboarding. The game features open-world mountains across the globe, where players are free to define their own experiences, and express themselves through tricks, unique riding styles, and highly customizable avatars. Players can also hang out with their friends and have fun off the board by throwing snowballs, hiking to access secret spots, and filming their friends doing tricks.
“I’ve had a blast working with the Ubisoft developers, and we’ve created a game that’s really different from any other action sports game,” said White. “I think it really captures my style, and I can’t wait to see what Target guests think of the extra features we’ve made just for them.”
For more information about Shaun White Snowboarding, please visit www.shaunwhitegame.com.