M. Laurent BOIX VIVES has informed the Managing Board of the offer he has received from QUIKSILVER Inc., which leads to transfer the control of the ROSSIGNOL Group and to the creation of the new world leader of outdoor.
Since he took over ROSSIGNOL in 1955, M. Laurent BOIX VIVES has tremendously spread the activities of the company, and established our market positions all around the world. He took this opportunity to stress the support of an “always more performing team”.
The proposal of QUIKSILVER appears to be the best for the group to keep creating projects, products, and values. A new future and new ambitions open up for us. The new group will be named QUIKSILVER-ROSSIGNOL Inc.
The complementarities with ROSSIGNOL are numerous:
positions of world leaders, with strong and internationally recognized brands.* The same values of authenticity, dynamism, sense of effort and of surpassing oneself, of passion for nature. The two groups support athletes at the best world level.
QUIKSILVER and ROSSIGNOL have perfect complementarities in sliding sports: sea, urban and snow, summer and winter, apparel and equipment. Moreover, ROSSIGNOL brings a strong position in golf.
The know-hows combine, and will benefit to each to add to its range of products and to grow in new fields (brands, products, countries).M. Laurent BOIX VIVES indicated that he will remain actively involved, that he wishes this project will gather the largest support, and that he is confident in the assembled teams to succeed.