The worlds of digital storytelling, snowsports and technology will converge at Heavenly Mountain Resort January 18 – 21, 2012 for the fourth annual Tahoe Snowcial http://www.tahoesnowcial.com, a one-of-a-kind winter festival that celebrates the global community who live their passion on the snow and tell their stories online.

The Snowcial Organizing Committee is proud to announce that Joe Fernandez, CEO and co-founder of Klout, the social media analytics site that measures a user’s influence across their social network, will headline the conference portion of the event as the keynote speaker.

“Snowsports are all about hanging out with your friends and expressing yourself on the mountain. Bringing this combination online is really exciting to me and I am proud to be involved with Snowcial,” Fernandez said. “I grew up in South Lake Tahoe and learned everything I know about snowsports at Heavenly Mountain Resort. I am very much looking forward to this homecoming.”

Fernandez will be joined by Vail Resorts CEO Rob Katz on the conference’s first day, which will feature an influential line-up of soon-to-be-announced speakers. Day Two will consist of panels that cover topics such as technology tools and techniques, the science of social, measurement, storytelling and social media’s influence on action sports.

And, in true Snowcial tradition, the event would not be complete without plenty of skiing, snowboarding, concerts, entertainment and networking. The on-mountain activities are highlighted by the Saturday scavenger hunt powered by EpicMix, Vail Resorts’ award-winning mobile and online application that digitally captures and shares your ski or ride day with friends and family.

Called the Sundance for the Facebook generation, Tahoe Snowcial is the most significant event for connecting the connected snowsports enthusiast.

Attend Snowcial

Attend Snowcial for as little as $450. Early-bird conference and discount room rates end November 30, 2011, so sign up <http://www.regonline.com/builder/site/Default.aspx?EventID=990735>  now! For media pass inquiries, please contact Russ Pecoraro at rpecoraro@vailresorts.com.



Speak at Snowcial

Do you have a snowsports-inspired technology or social media story that needs to be heard? Submit a speaker proposal <http://www.tahoesnowcial.com/call-for-papers/> . The deadline to receive the proposal is November 15, 2011. Speakers will be notified shortly thereafter.



Sponsorship Opportunities

Snowcial attracts industry leaders in marketing, technology, media, consumer electronics, snowsports, travel and tourism. From product launches to relationship cultivation to immersive experiences, Snowcial presents a unique opportunity for brands to connect and Snowcialize with its participants. For more information, please visit http://www.tahoesnowcial.com/sponsorship-opportunities/.

About Snowcial

Connecting the connected snowsports enthusiasts since 2008, the annual Tahoe Snowcial is held in January and is set in one of the world’s most iconic snowsports locations, Heavenly, Lake Tahoe. At Snowcial the world’s most connected snowsports enthusiasts convene for three days and four nights of presentations, meetings, parties, poker tournaments, live entertainment and, of course, lots of skiing and snowboarding. If you’re a leader in social media, digital marketing, consumer electronics or mobile technology, and have a passion for the snow, this event is not to be missed.