NEW YORK, Feb. 17 — RLX, Ralph Lauren’s completely new line of men’s and women’s authentic athletic apparel, footwear and accessories will make its retail debut on Saturday, February 20, 1999 at the Polo Sport Store at 888 Madison Avenue in New York City.
Six-time World Snowboard Champion Michele Taggart, Boardercross Snowboard Champ Andy Hetzel, U.S. National Mountain Bike Champion David Wiens, Olympic Bronze Medalist Susan DeMattei and National Triathlon Champion Hunter Kemper will be on hand from 12 Noon until 4:00 PM to meet customers and discuss the technical features of RLX apparel, footwear and accessories, along with training, nutrition and competition strategies.
The RLX lines for cycling, cross training, outdoor adventure, ski and snowboarding are built around a dedication to providing serious competitive athletes with the highest possible function, fabrication and fit. That means developing the products with input from world class athletes and using the best possible materials from companies like Dupont, W.L. Gore, Malden Mills and Toray, to name a few. In addition, RLX also incorporates an intangible that no other athletic gear can claim, Ralph Lauren’s design sensibility which has been refined over a lifetime of outdoor adventures.
RLX Polo Sport products are being developed with input from, and are tested by, the RLX Polo Sport World Cup Mountain Bike Team, the RLX Polo Sport Snowboard Team, the RLX Polo Sport Triathlon Team and the Aspen Ski and Snowboard Schools.
RLX made its trade debut at the Outdoor Retailer Show in Salt Lake City earlier this month to an enthusiastic reception. “People in the outdoor industry are very particular about their products and RLX was clearly the most talked about brand at the show,” said Carson Stanwood, a spokesman for the Outdoor Retailer Show. “Dealers and the media were incredibly positive about the entire line because I think RLX addresses the technical and aesthetic desires of modern outdoor enthusiasts.”
The Spring 1999 RLX lines will be available at better cycling, running, cross training, outdoor specialty, Polo Sport and select Polo Ralph Lauren stores around the country. For information about retail locations please call 800-775-7656. SOURCE Polo