The brains behind the Swatch Freeride World Tour, Freeskiing World Tour, and The North Face Masters of Snowboarding have joined forces and launched a new six-stop world tour: the Swatch Freeride World Tour by The North Face. Traveling to top spots like Revelstoke, Chamonix-Mont Blac, Kirkwood, and Fieberbrunn Pillerseetal— the fifth stop still TBD— the tour will make moves to Verbier, Switzerland, for finals. The global, 5-star championship series will host both skiing and snowboarding competitions at each stop.
Ralph Backstrom provided his endorsement, saying, “I couldn’t be more stoked to hear that the The North Face Masters and FWT will be combined for next season. I look forward to seeing some more North Americans at the European stops, some more Euros in North America, and an increased talent pool.”
Watch a teaser for the Freeride World Tour 2013 by The North Face.
Lausanne, Switzerland / Salt Lake City, USA – July 18, 2012 –
“The union of the three tours is a major step in the sport’s growth,” said Nicolas Hale-Woods, Freeride World Tour Managing Director Europe. “Not only at World Tour (FWT) level, but also at qualifying level, with events happening in New-Zealand, North & South America, and Europe, all counting for one unique Freeride World Qualifiers (FWQ) ranking, enabling riders from all active areas to qualify for the next season’s Swatch Freeride World Tour by The North Face.”
“Big mountain freeriding has a long and rich history with incredibly talented athletes around the world,” said Adam Comey, Mountain Sports International President and Freeride World Tour Managing Director Americas. “Now, with two great brands in Swatch and The North Face, and two dedicated organizations in Europe and North America coming together for one mission and one tour, the next chapter of freeride skiing and snowboarding is very bright.”
For 2013, start lists will feature qualified athletes from all three of the 2012 Tours, as well as from qualifier events (4-star events), along with a limited number of wild card entries from both continents.
“The merger of the two ski tours is a great step for our sport,” said 2012 Swatch Freeride World Tour Champion Reine Barkered of Sweden. “It will add even more recognition around the world. For me as a rider I’m looking forward to an even more exciting season with a lot of new faces.”
American skier Drew Tabke, a long-time competitor and podium leader on both tours, agrees, “Beyond the details of judging, rankings, and format, I’m most excited to see the two tours’ top riders compete against one another. The best event last year was the combined event at Revelstoke. This event represented the ideal outcome of this merger of the two tours-a legitimate representation of the world’s best riders competing on a world-class venue.”
In addition to the 5-Stars Swatch Freeride World Tour by The North Face, there will be around 40 qualifier events (FWQ) around the world, ranging from 1 to 4-Stars for up-and-coming athletes to earn a spot on the next years FWT. First stops of the 4-Stars FWQ will be in New Zealand and in Chile in August 2012. Riders will score points in two separate rankings, a 5-Stars FWT ranking and a 1 to 4-Stars FWQ ranking.
The North Face, a long-time supporter of big mountain skiing and snowboarding, Freeskiing World Tour and founder of The North Face Masters of Snowboarding, has joined on as presenting sponsor to the new merged Freeride World Tour.
“The North Face is excited to be a partner in this next generation of freeride competition. Athletes like Ingrid Backstrom and Dana Flahr were able to foster and showcase their talents in this competitive forum and we’re looking forward to the expansion of this arena across multiple sports,” said Aaron Carpenter, Vice President of Marketing at The North Face. “We take pride in the role our pioneering athletes and innovative products have in both the history and future of action sports. This collaboration signifies our commitment to the continual evolution of freeriding and its athletes.”
“It is a great pride to welcome The North Face as presenting partner of Swatch Freeride World Tour. The fit between the two brands is just perfect,” said Nicolas Hale-Woods, Freeride World Tour Managing Director Europe.
Along with the addition of The North Face for 2013, long time partner of Freeride World Tour, Swatch is back as title sponsor for the second year, making it possible for a tour of this size to continue to thrive and evolve.
“As a long-term supporter of freeride skiing and snowboarding we’re very happy to see the merger of the top European and North American events into the Swatch Freeride World Tour by the North Face. There’s nothing more exciting and inspiring than to see top athletes performing at their best, and the six big mountain venues on the new world tour are spectacular sites for all-out competition at the highest level. We can’t wait! [for the season to start]” said Marco Vaccari, Head of Marketing International Swatch Ltd.
Freeride World Tour also welcomes a new FWT Supplier: PrimaLoft, key actor of the winter sports industry in terms of comfort and security.