EPIC POWDER CONDITIONS FOR SUGAR BOWL RESORT AND B4BC’S “SHRED THE LOVE” CHANGE COMPETITION FORMAT FROM RAIL JAM TO A “TEAM POWDER” VIDEO CONTEST

(Donner Summit, CA) – A winter storm warning that could bring up to four feet of snow to Donner Summit by Saturday afternoon has forced event organizers to change the overall competition format of “Shred the Love”, a rail jam benefiting Boarding for Breast Cancer and the HERA foundation, to now be a team powder video contest in which teams of six will take helmet and/or video cameras out on the mountain and into the deep powder, tasked with capturing the best video footage of the day to take top honors. Teams will have two hours to catch their best powder footage, with limited rules but to impress the judges enough to win great prizes donated by numerous event sponsors.

Registration will start at 8:30am in the Mount Judah Lodge alcove with all videos starting at 11:00am, and submissions due to judges by 1:00pm.  Entry is $25 per person with all proceeds going to elevate the awareness and education of breast and ovarian cancer, benefiting B4BC and the HERA foundation.  If competitors do not have their teams of 6, teams will be assigned at time of registration. At least one person from the team must have either helmet cam or video camera.  If participants need a ticket for the day they can purchase a discounted ticket after registration from the Mt. Judah Special Tickets Office, for $52 adult, $41 young adult and $12 children.

Participants will receive a goodie bag loaded with takeaways from Tahoe Dave’s, Arma Snax, Gu and Paul Mitchell.

Pre-party scheduled for tonight (2-25) at the Tourist Club is still on with live music Emily Tessmer. There will be a raffle with all proceeds going to Boarding for Breast Cancer and the HERA Foundation.  Party will start at 8:00PM.  Saturday’s silent auction, raffle and live music from DJ Nomad and Another Damn Disappointment  will take place inside the Mt. Judah Lodge. Auction and raffle items include swag from Marmot, Nomis, Smith, Never Summer, Java Sushi, Casa Beaza, The Crest Café, Tahoe Dave’s Ski & Board Shop, Bridge Tender, The Cooking Gallery, Gue Snowbomb.  $1 from every Coors Light will also be donated to benefit the cause.

Sugar Bowl Resort continues to deliver authentic alpine adventure with an incredible lineup of programs and amenities to make your skiing and snowboarding experience unforgettable.  Awarded Best Guest Service in 2009/2010 by the National Ski Areas Association, located atop Tahoe’s majestic Donner Summit, just three hours from San Francisco and 45 minutes from Reno. Visit sugarbowl.com or call 530-426-9000 for more information.