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Stoked Mentoring Celebrates the “Spirit of the Holidays” with a Fundraising Event, Concert, and Skate Exhibition Presented by Monster Energy Drink, December 5th, 2009
Professional Skateboarder Rob Dyrdek to Receive “The Stoked Spirit Award” for his Commitment to Non Profit Work and Action Sports Philanthropy

Los Angeles, Calif (December 3, 2009) -

WHO: The mission of Stoked Mentoring is to empower disadvantaged youth through combining the power of mentoring with the activity of non-traditional sports. With programs in New York and Los Angeles, Stoked Mentoring has successfully paired over 250 youth exposing them to an array of board sports and instilling in them valuable life skills.

WHAT: At this fundraising event, Stoked Mentoring will reveal some of the new programs slotted for 2010 as well as honor all the supporters including the mentors and mentees, action sports athletes, celebs and industry figureheads. The evening will also include a tribute to skateboard legend Rob Dyrdek who will be presented with the
“Stoked Spirit Award” for his contributions to the community and skateboarding through his non profit work. Also LA favorites Hit + Run will be screen printing customized tees throughout the night with music from DJ Garth Trinidad, Big Moves and Spirit Animal.
In true action sports spirit, Stoked has set up a mini ramp that will be open for the entirety of the event for participants to skate at their leisure.

WHEN: The “Spirit of the Holidays” will take place from 7pm – 11pm on Dec 5th, 2009

6:30 pm: Red Carpet/ Media Check In
*Media check in will be located at the Main Entrance at 844 Cole Street.
For specific interview requests please contact Rita Wadhwani on-site
(323) 365-2155.
7:00 pm: DJ set from Garth Trinidad, KCRW’s Chocolate City
8:00 pm: Greeting from Stoked co- founder and E! Network correspondent Sal Masekela
8:30 pm: Spirit Animal Set
9:15 pm: Greeting from Stoked co-founder Steve Larosiliere. Sal Masekela presents the “Stoked Spirit Award” to the 2009 recipient, skateboarder Rob Dyrdek
9:30 pm: Stoked Mentoring Video Presentation
10:00 pm: Big Moves Set
10:45 pm: Garth Trinidad closes out the night
11:00 pm: Event Ends

WHERE:Milk Studios
844 Cole Street
Los Angeles, 90038

For more information on the event plus news on how to donate or become a mentor please visit: http://www.stoked.org/spirit09.

Stoked Mentoring would like to recognize it’s generous sponsor Monster Energy Drink.

About Stoked Mentoring -
Founders Steve Larosiliere and Sal Masekela believed that the courage and perseverance needed to learn action sports would be an ideal way to teach those life skills to at -risk and disadvantaged youth. Stoked is a youth development program that utilizes the power of non-traditional sports and mentoring to create successful teens. The 1-year comprehensive program uses the core board sports (snowboarding, skateboarding, and surfing) combined with mentoring to give youth necessary life skills to succeed. Stoked Mentoring, Inc., which has programs in New York City and Los Angeles, has developed partnerships with a vast array of schools, action sports companies and Fortune 500 corporations. Stoked events have been covered by Fuel TV, ESPN, E! Daily 10 Show, and Zex Sports. Fully funded by corporate support and private donations, Stoked Mentoring, Inc. is a privately run non-profit organization with 501(c)(3) tax-exempt status.