[Squaw Valley USA] August 22, 2008 – Standard Films presents the World Premiere of AESTHETICA, their newest snowboard movie Wednesday, September 3 at the Olympic Village Lodge in Squaw Valley. All are invited to celebrate winter with the founding members of Standard Films and the cast of crew from AESTHETICA. Features on tap for the event are AESTHETICA a Full length feature Snowboard Film, a 21 & up bar, free raffle prizes, and an after-party with the metal band Fortress. Fuel TV will be at Squaw to document the excitement of the AESTHETICA World Premiere for the Blue Carpet Television Special that will air globally all winter long on the Fuel Television Network. The entire community is invited to be part of this premiere, party and production Wednesday, September 3, 2008.
The AESTHETICA World Premiere is at the Olympic Village Lodge in Squaw Valley. Doors open at 7:30 pm and the show starts at 8:30 pm. Tickets are on sale now at Porter’s (Tahoe City, Truckee, Incline Village) and the Squaw Valley Cable Car ticket window. Tickets are $6 in advance and $8 at the door. Following the showing of AESTHETICA, the Hatchett Brothers’ band Fortress takes the stage for a head bangers’ after-party. The cash bar during the film and after-party are 21 & up only. All premiere-goers who want to drink at the bar during the film and stay for the after-party must be 21+ and have valid I.D.
AESTHETICA is a visual journey that captures the essence and elements of snowboarding. This feature snowboard film highlights the riding of progressive and unique freestyle features in the backcountry to the steepest and deepest powder conditions of 2008. Witness the pure power powder throw-downs by Mark Landvik, Eric Jackson and Mads Jonsson in the Great White North. Visit with the hardcore underground Canadian locals as they destroy the streets of Montreal. Watch the most shocking avalanche footage of Xavier Delerue taking the ride of his life along with Torstein Horgmo’s, mind blowing freestyle segment. Mathieu Crepel, Kazuhiro Kokubo and Mitch Reed deliver their best images to date along with the return of Johan Olofsson NoBoarding bottomless powder. This snowboard movie delivers all aspects of modern riding by today’s best riders in 16mm film by Standard Films.
The AESTHETICA World Premiere is the perfect prelude to winter. AESTHETICA documents the world’s best
snowboarding, shot on location in snowy Lake Tahoe, Arlberg Austria, Terrance, BC, Hemsedal, Norway, Squaw Valley USA, CA, Park City, UT, Aspen, CO, Mt. Seymour, BC, Denver, C0, Whistler, BC, Valdez, AK, Haikido, Japan, Montreal, QC, Alpine Meadows, Northstar and Kingvale, CA.
Sponsors include Lib Technologies, Burton, DC, Volcom, Smith, Transworld Snowboarding Magazine, Transworld Snowboarding Japan Magazine, Onboard Magazine, VAS Entertainment, and Squaw Valley USA.

The teaser for AESTHETICA can be viewed at www.standardfilms.com. Additional event information is available on www.squaw.com or by calling (530) 583-6985.

World Premiere Squaw Valley, USA Sept 3rd
Olympic Village Lodge
1901 Chamonix Place, Olympic Valley, CA 96146
World Premier Montreal, Canada Sept 3rd
Theatre Plaza
6505, St-Hubert
Montreal Qc H2S 2M5
Canada (514) 409-6834
Also Showing with Runway Films, See What I See
ASR Premier San Diego, CA Sept 5th
W Hotel San Diego
421 West B St.
San Diego, CA
Also Showing with Runway Films, See What I See
University Nevada Reno, NV Premier Sept 12th
UNR Campus – JSCU THEATER
Reno, NV 89503