SQUAW VALLEY USA ANNOUNCES PARTNERSHIP WITH MONSTER ENERGY AND JIBBING-FOR-JACKSONS TERRAIN PARK CONTEST SERIES

JIBBING-FOR-JACKSONS – Best Tricks Jam Session, February 14, 2009
a ski & snowboard contest where every worthy trick gets paid

[Squaw Valley USA] January 28, 2009- Squaw Valley USA announced today that Monster Energy has been named the official energy drink sponsor of Squaw Valley USA and the Village at Squaw Valley USA. As the resort’s exclusive energy drink sponsor, Monster Energy will have a presence throughout the mountain including title sponsorship of Squaw Valley’s biggest terrain park, the Monster Park at Riviera.

On Saturday, February 14, Monster Energy presents “Jibbing-for-Jacksons” the first event in a terrain park contest series, taking place on lower Exhibition under the lights.

The first Jibbing-for-Jacksons is a rail/slopestyle contest in which the all-new Monster Energy terrain park feature will be unveiled and central to the competition setup. The contest is open to 50 skiers and 50 snowboarders, male and female (100 total competitors). The contest format for Jibbing for Jacksons is a Best Tricks Jam Session which has no losers, but many, many winners. Each time a judge sees a skier or rider stomp a trick worthy of a “Jackson,” Monster officials will hand the competitor a $20 bill.

Jibbing-for-Jacksons is open to skiers and riders of all ages and talents and consists of both men’s and women’s ski and snowboard divisions. The first 50 skiers and first 50 snowboarders to register will make up the competion pool. Registration is at 4 pm, practice starts at 5 pm, and the competition will begin shortly after. If time allows a special will follow the competion.

Being that Jibbing-for-Jacksons is a night contest held on Searchlight (on lower Exhibition), competitors and spectators can rock out under the lights to tunes spun from a slopeside DJ booth. Jibbing for Jacksons is free for spectators (no lift ticket necessary). Entry fee for all riders is $20 (it’s about the Jacksons) and helmets are mandatory. Athletes under the age of 18 must have a parent or guardian present at registration to sign a liability release form.

Of the newly formed partnership, Monster Energy Marketing Guru Christopher Stumbles says, “We are very excited to partner with Squaw Valley USA. Through this sponsorship, we believe all will benefit from our support of Squaw Valley, its terrain parks, events and all-around presence around the mountain. We are stoked to be the exclusive energy drink for Squaw Valley USA and look forward to building a unique synergy between Monster and Squaw.”

Monster Energy supports the sport. Be it snowmobiles, SX, rally, insane distance jumping, MX, MotoGP, road racing, supermoto, off-road, FMX, skate, MTB, rock crawling, wake, mini bikes, surf, snow, BMX – name it – the athletes are rockin’ Monster Energy more than anything these days.
Check out all the types – Original Monster Energy, Monster Lo-Carb, Monster Assault, Monster Khaos, Monster’s fruit juice hybrid dubbed “M-80,” the party-friendly MIXXD, the ground-breaking Java Monster premium coffee & cream drink line supercharged with our Monster Energy blend, along with the new Monster Energy “Hitman” energy shot. Nate Holland digs ‘em – so will you. On the ‘Net at www.monsterarmy.com and www.monsterenergy.com.

Squaw Valley USA and Monster Energy congratulate Nate Holland who won his fourth consecutive X Games Gold Metal on Saturday, January 24, 2009. Nate rides for both Monster Energy and Squaw Valley USA.

The most up-to-date resort conditions, operation schedules, events and live mountain cams are available on www.squaw.com.