TWPR - SpyHappy20Collection - June14

CARLSBAD, Calif.—SPY® is happy to introduce the Happy 20 Collection—three limited edition styles designed to celebrate two decades of putting Happy smiles on the faces of people everywhere. Pushing the research and development envelope both technologically and aesthetically, the Happy 20 Collection includes three unique sunglasses featuring the Happy Lens™ that reaffirm where we started, where we’re at, and what the future holds.

“SPY has now been on the vanguard of eyewear evolution for twenty years,” says Michael Marckx, SPY president and CEO. “The Happy 20 Collection combines our distinct design heritage with our current technologies to make something for people who have been with SPY all along and for those who are just hopping on the train. Plus, we give a nod to where we are all headed. In any form, we promise you’re in for a fun ride.”

A limited edition collection, Happy 20 is built with recycled metals and SPY’s 100% biodegradable Plantate™ frame material. Additionally, all three Happy 20 styles feature SPY’s Happy Lens—a lens technology that lets in the sun’s “good” rays that studies suggest create an uplift in mood and alertness, while still blocking the sun’s “bad” rays.

“With SPY being one of the last standing independent eyewear brands, we wanted to celebrate twenty years of innovation and Happy smiles with a unique collection,” says Juliette Koh, SPY product director. “Utilizing Plantate to create all three styles, we were able to transcend our design curve and create pieces that truly hit on SPY’s heritage—and what the future holds—while still staying in line with our environmentally conscious goals. Happy 20 truly embodies the SPY design language loud and clear.”

Paying homage to SPY heritage, the Fore is a full coverage classic wrap with aggressive styling and unique SPY bevels. A standout frame with a shape so distinct it could only live in the now, the Union is a medium-sized frame with lightweight temples to provide all-day comfort. Embodying our unusual approach in everything we do, the Heir is a fashion-forward sunglass featuring a strong bridge dip, unique temple shape and mixed materials.

Hitting stores this week, the Happy 20 Collection will be available in Matte Black and Woodgrain frame colors and available with Platinum or Emerald Mirror Happy Lenses. MSRP for the Happy 20 Collection ranges from $130 to $170.

For more information about the Happy 20 Collection, go to www.spyoptic.com/happy20. To learn more about the SPY Happy Lens™, go to www.spyoptic.com/happy. For more information about SPY, log-on at www.spyoptic.com, www.facebook.com/spyoptic, Twitter @spyoptic and @spyoptic on Instagram.