SPY and Keep A Breast Team Up To Spread Breast Cancer Awareness
As advocates for breast cancer awareness, SPY and Keep A Breast Foundation have teamed up once again to educate the action sport community about early detection and different ways of prevention. SPY has decided to add two new models to their Screw and Helm sunglass collections and two new models to their Zed and Whip goggle collections. For each pair of Keep A Breast models sold, $5 will be donated to Keep A Breast in order to help further their mission of increasing awareness about breast cancer, keeping us safe to ride and enjoy life as we please.
Carlsbad, Calif.—Showing continued support for breast cancer awareness, Spy and Keep A Breast Foundation have partnered once more on two sunglass collaborations—the SPY + Keep A Breast Helm and SPY + Keep A Breast Screw—in addition to the SPY + Keep A Breast Zed snow goggle and Whip MX goggle
“The crew at Keep A Breast are innovators when it comes to incorporating health education into the lives of active people,” says Kevin Casillo, SPY marketing manager. “SPY aims to give back wherever we can, and it doesn’t get any better than partnering with a local non-profit that’s causing world-wide awareness about an issue that impacts millions every year.”
Expanding the collection with an addition of two sunglass models—the high performance Screw and Ken Block inspired Helm—SPY will donate $5 from every sunglass sale to Keep A Breast. All proceeds help their mission of eradicating breast cancer for future generations by educating youth about early detection and cancer-causing toxins in everyday life.
“We are so excited to continue our partnership with SPY on the Keep A Breast Collection,” says Kimmy McAtee of Keep A Breast Foundation. “We’re focused on spreading potentially life saving information , and our involvement with spy gets the word about about this issue to a large and passionate audience.”
The SPY and Keep A Breast Screw is constructed from high quality Grilamid and features the SPY -patented Scoop ventilation system; impact-resistant, optically correct and distortion-free ARC (Accurate Radius Curve) lenses; anti-scratch, hydrophobic and oleophobic technology; Hytrel rubber nose pads and temple tips; and 100% UV protection. MSRP for the SPY + Keep A Breast Screw is $150 and is available with a pink with pink Spectra lens.
The SPY + Keep A Breast Helm is constructed from durable Grilamid and features 6-Base PC lenses; raised contrast logo detailing; and 100% UV Protection. MSRP for the SPY + Keep A Breast Helm is $11- and is available with a grey with pink Spectra lens.
The SPY + Keep A Breast Zed features an anti-fog, polycarbonate cylindrical dual lens system with anti-scratch protection. The SPY + Keep A Breast Whip features an anti-fog scratch-resistant Lexan lens with posts. Both goggles feature the SPY-patented Scoop ventilation system; triple-layer Isotron face foam featuring moisture-wicking Dri-Force fleece; 100% UV protection; and a silicone-ribbed strap. MSRP for the SPY + Keep A Breast ZED is $110 and is available with a pink with pink Spectra lens and a free bronze bonus lens. MSRP for the SPY + Keep A Breast Whip is $55 and is available with a clear lens and a free nose guard.
For additional information about the SPY + Keep A Breast Collection, go to http://www.spyoptic.com/collection/kab. For more information about the Keep A Breast Foundation, go to http://www.keep-a-breast.org/. For more information about SPY, log on at www.spyoptic.com, www.facebook.com/spyoptic, Twitter @spyoptic and @spyoptic on Instagram.