Spring Back to Vail Film Competition

SPRING BACK TO VAIL HOSTS FIRST BREITLING ALL MOUNTAIN FILM COMPETITION

Breitling All Mountain Film Competition Will be Held Tuesday, April 14 – Friday, April 17 With

Awards Ceremony on Saturday, April 19 and Will Include Invitational and Open Divisions

Two Breitling Backcountry Emergency Watches Will be Awarded to the Winning Video Production Team


VAIL, Colo.—February 26, 2009—Highline Sports & Entertainment announced today Spring Back to Vail, the #1 Spring Mountain Party in North America, will add an on-mountain film competition entitled the Breitling All Mountain Competition as part of the weeklong end of the ski season festival. The Breitling All Mountain Film Competition will feature teams of two people, one rider and one filmmaker, utilizing any terrain on Vail Mountain over the course of four days, Tuesday, April 14 to Friday, April 17, in order to create the most unique and original three-minute video. Filmmakers' videos will be uploaded to a website for pro-judges and public viewers to access and judge. The winning duo will be awarded two Breitling backcountry emergency watches valued at more than $12,000 at the festival's Saturday night headliner concert.

"Adding an on-mountain film competition to Spring Back's already wildly popular festival is something we've talked about doing for years and is a natural fit for the event," said James Deighan of Highline Sports & Entertainment. "We're thrilled to have Breitling on-board for Spring Back to Vail and can't wait to see what some of the world's very best riders and filmmakers create during the four day competition."

The Breitling All Mountain Competition Professional Division will include an invitational contest between teams of riders and filmmakers selected by JF DuRocher, IF3 International Freeski Film Festival co-founder and Breitling All Mountain Film Competition originator, as well as by Whitney Swenson from AE Betteridge, Colorado's finest jewelry store. The Amateur Division will feature aspiring riders and on-mountain filmmakers, will be open to the public starting Tuesday, April 14 and will include an entry fee of $50. Filmmakers will upload their videos to a website throughout the four day competition, as the select panel of judges and public viewers will be able to access Breitling's website and vote on their film preference. There will be a film premier party on Friday, April 17 at Garfinkel's in Lionshead, Colorado. Various awards will be announced and the video clips broadcast at Saturday's headliner concert.

"X-Games gold medalist snowboarder Steve Fisher and legendary skier JP Auclair are going to be part of the event," said DuRocher. "I'm excited about the level of competitors that the Breitling All Mountain Film Comp will have and a complete list of riders will be announced closer to the event."

In its seventh year of revelry, Spring Back to Vail is recognized as the nation's largest spring festival in the mountains. Other highlights throughout the week include daily on-mountain events and in-town parties, free concerts in Vail Village on Friday, Saturday and Sunday evenings and the ever-popular World Pond Skimming Championships Saturday afternoon.

Vail Resort's lift ticket package includes the purchase of a seven-day lift ticket for $199 per day. The package is valid April 13-19, 2009 and offered on an advance purchase only. For additional package information visit www.vail.com and for lodging package information call Vail and Beaver Creek Central Reservations at 800-825-9689 or visit http://vail.snow.com.

Spring Back to Vail 2009 is presented by Vail Resorts, Bud Light, Town of Vail, Amp Energy, Volvo, Breitling and SKI Magazine. Brought to you in part my Smith Optics, Liberty Skis, Nature Valley Granola Bars, Vail Daily, KVBA TV8 and KZYR The Zephyr.

Media Contact: Natalie Fandrey
Highline Sports & Entertainment
970.476.6797 x108; Natalie@gohighline.com



BREITLING ALL MOUNTAIN FILM COMPETITION JUDGING CRITERIA

Each entry will be judged upon:
Originality
The overall riding, features/use of the terrain, directing and editing will be judged on the originality, coherence and creativity they exhibit.

Aesthetics
Entries will be judged on their use of the visual creative and cinematography to communicate their story, atmosphere/ambiance and feeling/emotions.

Production Values
While the proper use of lighting, music, visual and sound effects can always enhance an audience's viewing experience, greater weight will be given to creativity and originality. Overall impression and enjoyment factor are also considered.

Format
Cameras can range from traditional VHS camcorders, to mini-DV format, to professional formats. Web format quality is (TBD); DVD format quality is (TBD)

Editing
Filmmakers may use any method they wish to edit.

Total Running Time (TRT)
Production may not run longer than 3:00 (three minutes) including titles and closing credits.

Clearances
A list of 100 music titles will be available to every filmmaker and will encourage filmmakers to provide their own cleared music.

*This contest is a video contest based on skiing and/or snowboarding. We are not looking for an "action trick cut movie."