Smith Optics and Recon Instruments announce strategic partnership

(January 16th, 2012) In a world where technology seems to be everywhere, market leaders Smith Optics and Recon Instruments are partnering to put tech where it matters – right in front of your eye.

Through a formal partnership, Smith Optics will be debuting new product incorporating Recon Instruments direct-to-eye technology at the upcoming Outdoor Retailer, Snow Industries America (SIA), and ISPO trade shows. With Bluetooth® connectivity to smartphones more information will be immediately visible to skiers and snowboarders than ever before.

“When we created the I/O goggle the industry took notice. When Recon created their direct-to-eye technology early adopters noticed. Over the past few years we have been quietly working together to enhance both and we will proudly debut the result at the upcoming shows.” said Eric Carlson, VP of Product & Design at Smith Optics.

Recon Instruments’ next generation of technology will boast a number of additional groundbreaking features. Users will be able to view Bluetooth® video on the widescreen LCD installed in the goggle and navigate through the fully integrated MOD Live experience with the use of a wireless remote.

“We’re thrilled to be working with one of the most well known goggle brands in the world,” said Dan Eisenhardt, CEO Recon Instruments. “The partnership exposes millions of skiers and riders to our industry leading Micro Optics Display technology.”

At Smith, we make the great days better.

ABOUT SMITH: Based in Sun Valley, Idaho, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is known for its diverse line of sunglasses, snow and motorsports goggles, snow helmets, and ophthalmic eyewear. Smith’s devotion to excellence, innovation, performance and style has made Smith the choice of action-sport athletes worldwide. Smith products are sold in more than 50 countries through sporting goods and specialty stores. For more information, check out www.smithoptics.com. Performance. Style. Smith. Solid.

ABOUT RECON INSTRUMENTS: Recon Instruments strives to innovate and lead direct-to-eye communications in any fast-paced environment, such as action sports. A multi-patent and patent-pending technology platform integrates Micro Optics Display systems with state-of-the-art sensor and GPS technology, providing easy access to navigation, communication, and performance-based information. With offices in Vancouver and London, and boundless testing grounds on Whistler and beyond, Recon Instruments is dedicated to advancing the performance, participation and ethos of sport. Trust your instruments. www.reconinstruments.com

WE MAKE THE GREAT DAYS BETTER