Sims Snowboards Update

The new office, which has been open and home to the Sims product, marketing and sales team since February 2005, has expanded its role to include servicing the dealer base both in Canada and theUnited States.

Sims is pleased to announce that Kevin Page, a snowboard industry veteran with extensive experience in customer service, warranty and technical background, is on board and will be the core of the new group to work with dealers and ITOCHU International Inc., Sims’ New York-based licensing partner, to better service the dealers. Two of ITOCHU International’s core competencies focus on brand management and international retail distribution, relying on the ITOCHU’s history of managing well-known brands and maximizing their potential across the company’s 80-country-strong distribution network.

“The establishment of this new office is a tangible sign to the trade that ITOCHU International is “in the snowboard trade for the long haul but it is also born out of a sincere desire to provide quality snowboard focused service to our dealers and reps, said Michael Tadgell, General Manager of Sims.

Sims Snowboards founder Tom Sims, a snowboard world champion, innovator, and spokesperson, has continued to advance snowboarding ever since he made the world’s first snowboard out of wood and aluminum in 1963 for a junior high school wood shop project. (The original board is now in the Colorado Ski & Snowboard Museum in Vail.) Today, Sims Snowboards manufactures snowboards, boots, outerwear, and bindings for the popular winter sports pastime.

ITOCHU International Inc. (www.itochu.com) is the North American flagship company of ITOCHU Corporation (www.itochu.co.jp), one of Japan’s leading companies. ITOCHU International consists of over 21 companies who lead their markets across a diverse industry base and business model investment. One of ITOCHU International’s core competencies focuses on Brand Management and Marketing, which has involved the company in the negotiation of licensing distribution agreements with J. Crew, Tumi luggage, Tommy Hilfiger, Nautica, Armani, Guess, Converse, and others.