SIMS SNOWBOARDS LAUNCHES TOM SIMS LEGACY FUND WITH SOS OUTREACH
Fund To Provide Snowboarding Scholarships to Underprivileged Youth
(DENVER) – Dec. 4, 2012 – SIMS Snowboards is proud to announce the launch of the Tom Sims Legacy Fund in partnership with SOS Outreach, a national nonprofit that works to build character and self esteem among at-risk youth through outdoor adventure sports, to provide snowboarding scholarships to underprivileged kids.
SOS Outreach serves more 5,000 participants annually and the Tom Sims Legacy Fund will create a sustainable annual campaign for the organization dedicated to snowboarding programs. All donations made to SOS through The Tom Sims Legacy Fund will provide scholarships to kids to participate in five-day Learn to Ride programs, which includes five days of professional instruction featuring the SOS Core Value curriculum, lift tickets, as well as equipment rentals and apparel.
“The Fund was not only established to honor the memory of Tom, but to spread the love of snowboarding to anyone and everyone – a pursuit Tom lived day in and day out,” said SIMS brand manager Marc Vitelli. “SOS is the perfect partner to memorialize Tom and his dedication to the sport.”
SIMS Snowboards kicked off the Tom Sims Legacy Fund with a $7,000 donation earlier this year. The initial donation will enable SOS to scholarship more than 150 participants in the program this year alone.
“SOS Outreach is honored to be a part of Tom’s legacy through the Tom Sims Legacy Fund,” said Seth Ehrlich, Development Director of SOS Outreach. “We consider Tom and the SIMS brand part of the SOS family, and are proud to play a role in keeping Tom’s dedication and passion alive through our programs.”
SOS works with 5,000 participants annually, operating at 32 ski and snowboard resorts in 15 states, and provides 20,000 program days each year. SOS Outreach focuses on quality, quantity, and duration to ensure success in its programs. Since its inception, SOS Outreach has brought more than 30,000 youth into winter sports. In 2009, the National Ski Areas Association recognized SOS Outreach for bringing more minorities into winter sports than any other single initiative.
SIMS was founded in 1976 by Tom Sims, a true pioneer and world champion of skateboarding and snowboarding, who passed away September 12, 2012, at 61. Tom had one simple goal in mind when he established the SIMS brand: create the world’s leading Surf, Skate and Snow brand. His extreme dedication and passion for developing his brand allowed him to confidently progress into uncharted territory and turn his visions into a successful reality. Since then, SIMS has revolutionized the sports of skateboarding and snowboarding with forward thinking concepts, product innovations and an amazing list of pro riders that have all helped in growing and progressing the brand. As the first established snowboard brand, the philosophy of SIMS has always been simple, build product for skateboarders and snowboarders that delivers function, performance and most importantly fun. The SIMS brand is managed by Collective Licensing International (CLI) based in Englewood, Colo. www.collectiveintl.com
ABOUT SOS OUTREACH
SOS Outreach is a national youth development non-profit which utilizes adventure sports to engage at-risk students in long-term mentorship relationships. The SOS curriculum encourages responsibility, self-confidence, service, and leadership skills by instilling five core values: courage, discipline, integrity, wisdom, and compassion. Since 1993, the organization has inspired positive decision making for healthy and successful lives. www.sosoutreach.org