South Lake Tahoe, Calif. – Sierra-at-Tahoe, a resort consistentlyrecognized for offering great value, lowered its lift ticket rates for the2003-04 winter season in a bold move to show that a ski trip is still anaffordable vacation option for families.

The resort announced this year’s lift ticket rates are $49 for adults and$39 for young adults, which is a $4 discount off of last year’s rates. Childlift ticket rates are $12 (5-12) and children four and under ski/ride free.This price will be in effect daily, excluding the following holiday periods:Dec. 27-Jan.3, Jan. 17-19 and Feb. 14-16.

“In all of our on-mountain surveys, guests have shown that one of thereasons they choose Sierra is its affordability. Since Sierra-at-Tahoe wasone of the pioneers to offer affordable season passes, lowering lift ticketrates was the next best thing for our guests according to our research,”said John Rice, Sierra-at-Tahoe’s General Manager. “We offer loads ofexisting discounts for our frequent skiers/riders but we wanted to enticethe people who travel to the mountains less frequently.”

With Sierra-at-Tahoe’s award winning terrain parks and family programs,along with its friendly staff, the resort continues to live up to itsreputation for great value. Besides lower lift ticket rates, the resortoffers discounts such as the $199 Sunday through Friday, non-holiday seasonpass, the Parent Predicament lift ticket and the Vertical Plus frequentskier/rider program.

In the early season, guests can save even more at Sierra by picking up acoupon for a $39 lift ticket at participating Northern California and Nevadaski/board shops. The coupons are valid from opening day through Dec. 22,2003, Jan. 5-16, 2004 and March 22 through the end of the season.

For more information on all of Sierra-at-Tahoe’s discount programs, log ontowww.SierraAtTahoe.com or call (530) 659-7453.