UBISOFT® PARTNERS WITH TARGET AND
RED BULL ON SHAUN WHITE SNOWBOARDING: WORLD STAGE “TARGET EXCLUSIVE: BONUS DVD EDITION”
SAN FRANCISCO – November 2, 2009 – Today Ubisoft announced that it is collaborating with Target and Red Bull on the “Target Exclusive: Bonus DVD Edition” for the upcoming release of Shaun White Snowboarding: World Stage. This exclusive edition of the game will be bundled with a special bonus DVD featuring exclusive Red Bull Project X footage of professional snowboarder Shaun White. The DVD and video game bundle will be available only at Target stores and on Target.com on November 8, 2009. Developed by Ubisoft Montréal, the game will be available exclusively for the Wii™ system from Nintendo.
The bonus DVD includes never-before-seen footage of Shaun White snowboarding on a private halfpipe in Silverton, Colorado that was conceived and built by Red Bull exclusively for White to train and learn new cutting-edge tricks. Target shoppers will have the first opportunity to obtain the exclusive DVD footage of White’s Silverton sessions by purchasing a copy of Shaun White Snowboarding: World Stage. The DVD also features the Shaun White Snowboarding: World Stage game trailer and a behind-the-scenes developer diary featuring White.
“Last year’s Target exclusive sku for Shaun White Snowboarding was a great partnership for Ubisoft and Target, and we’re excited to build upon that momentum by providing customers with new top-secret snowboarding footage of Shaun,” said Tony Key, senior vice president of sales and marketing at Ubisoft. “We believe that fans will enjoy seeing the live action DVD footage of Shaun as they virtually practice their own snowboarding tricks through playing the video game.”
The Red Bull Project X halfpipe showcased in the DVD is also featured in a special level of the video game. Players will be able to experience for themselves the thrill and exclusivity of this unique snowboarding locale through playing Shaun White Snowboarding: World Stage.
“Target is proud to partner with two of Shaun’s other sponsors to provide a solid, exclusive offering for our guests,” adds Troy Michels, Lifestyle Marketing team lead for Target. “We’re excited about both the Project X footage and the new video game.”
For more information on Shaun White Snowboarding: World Stage, please visit: www.shaunwhitegame.com.