New York, NY (May 5, 2007) — Snowboarding fans experienced winter in Mayon Saturday at the first-ever American Express® Virtual Snowboardingcompetition featuring professional snowboarder and skateboarder, ShaunWhite. Festival-goers had the opportunity to compete against one another onsnowboard simulators in the American Express virtual snowboard park for thechance to go head-to-head against the master Shaun White himself to wingreat snowboarding gear and prizes.
Shaun White is the first high-profile personality to be featured in the American Express “Are you a Cardmember? campaign designed to help bring to life the tremendousvalue of membership with American Express. Shaun’s “Are you a Cardmember spot will be screened throughoutthe day and Shaun will be onsite to answer questions and challenge attending athletes including Chase Blackburn of the New York Giants.
The Shaun White Virtual Snowboarding tournament is part of the AmericanExpress annual Family Festival which has once again rolled out the welcomemat for families and children of all ages through a number of street fairattractions ranging from walking the red carpet to starring in your ownmovie poster. Throughout the day American Express Cardmembers can take abreak from all of the action of the day in the comfort of the AmericanExpress Cardmember Breakroom at the Tribeca Grill, located at 375 GreenwichSt (Greenwich St. & Franklin St.) from 10am — 3pm. Visitors can enjoycomplimentary food & beverage, along with interactive activities for thewhole family.
As Founding Sponsor of the Tribeca Film Festival, American Express iscommitted to expanding the Festival and bringing it to new audiences incompelling ways, while offering Cardmembers and the general public specialbenefits that enhance the festival-going experience. As part of a long-termpartnership with the Festival, American Express delivers on its Cardmembers’passion for film, celebrates filmmakers, fosters community and brings energyand business to Manhattan.