Shaun White Becomes Majority Shareholder of Air & Style Snowboard Event
Snowboarding Icon to Launch World’s Finest Snowboard Event in Series of Snowboard/Music Festivals Around the Globe
Los Angeles/CA, Innsbruck/Austria (January, 13 2014) Shaun White announced today that he has acquired the majority share of Austrian Air & Style Company GmbH. With this move White has laid the foundation in a planned expansion of the Air & Style event series to the Americas. Shaun’s passion for music will play a major role in the new concept with plans to add a musical lineup to the events. The current 2014/15 season of Air & Style has planned stops in Europe, China and the U.S.
“Andrew & his team have always done a great job with Air & Style, it’s always been one of my favorite competitions.” Says White “I’m excited at the opportunity to shift from athlete to host and work on expanding the reach of the event while adding a little more flavor with some of my favorite bands and musicians.”
Air & Style founder Andrew Hourmont will remain involved with the company as a shareholder, global strategic consultant and CEO based in Europe. The present Air & Style team, with its unique experience and knowledge in event production and marketing, will stay in place in the new company.
“After 20 years of Air & Style I am very happy to make the next big step together with my friend Shaun.” says Hourmont “We share a common vision of bringing snowboarding, music and lifestyle to the world´s youth. I could not imagine a better partner for growing Air & Style and the sport in total.”