Scotts Valley, CA—Sessions, a leader in snowboard apparel, has designed a special jacket as part of their Snow 07 women’s outerwear collection. Proceeds from this jacket will be donated to Boarding 4 Breast Cancer (B4BC).
Sessions has a long tradition of giving back to the community, and for Snow 07, Sessions will offer the B4BC jacket. Sessions will be donating a portion of profits from those selected women’s styles to support efforts to reduce the risk of breast cancer.
“Sessions has been involved with B4BC since day one, and it only made sense to develop a jacket where a percentage of proceeds go toward the cause, says Cindi Busenhart, President of Sessions. “Hopefully with all of the efforts made by B4BC it will give women more knowledge which will enable early detection. Sessions is honored to help give back to a cause that gives back to women!
The B4BC jacket will be sold with an attached shower card to educate and encourage all women to have regular mammograms and perform self-examinations. Awareness and early detection are key in the fight against breast cancer, so Sessions, along with Boarding 4 Breast Cancer aim to promote awareness of breast cancer within the snowboarding community. Donations will be in honor of Lynne Long, step sister to one of Sessions owners that lost her battle to cancer.
Founded in 1983, Sessions is a leading snowboard and action sports company that designs, merchandises, sources, and distributes high performance snowboard apparel, accessories and apparel for the core, youth-driven sports segment. Sessions was the first snowboarding company to incorporate Gore-Tex fabrics and Recco avalanche reflectors into their products. Today, Sessions has placed itself at the cutting edge of music and skateboard culture. Sessions is one of the last remaining independently owned brands.
ABOUT BOARDING 4 BREAST CANCER:
Boarding 4 Breast Cancer (B4BC) is a non-profit, youth-focused education, awareness, and fundraising foundation. Their mission is to increase awareness about breast cancer, the importance of early detection and the value of a healthy lifestyle.