They may not have invented snowboarding, but with 17 seasons under their belts, the folks at Snowboard Connection may know it better than just about any other retailer in the area. With two retail stores and a growing online presence, the locally owned “SnoCon” has become a recognized name in a sport that has gone from extreme to mainstream in a few years.

On Saturday, August 18, 2007 Snowboard Connection will open the doors of the newest store at 263 Yale Ave North in Seattle. The growing popularity of the snowboarding sport is just one of the reasons why the crew at SnoCon have moved the flagship store from it’s current home on Alaska Way, to the new South Lake Union location. For the time being, the store will maintain regular hours in the new location: Monday-Friday 10-7 and Saturday-Sunday 11-6pm. Extended hours are expected as winter nears.

Owners John Logic and Adam Gerken planned the move in advance of inevitable changes to the viaduct and a need for physical space for their business to grow.

“We wanted to be proactive,” says Logic, “rather than waiting to find out what would become of the viaduct, we decided to look for the opportunity to improve the business.”

SnoCon owners choose the retail space on the ground floor of the ALLEY 24 building at Yale Ave N and Thomas St. as their final destination. The Alley 24 building was attractive because it incorporated the original brick buildings in a sustainable, environmentally friendly design. Alley 24 ( www.alley24.com) is the city’s first mixed-use project with certification for LEED (Leadership in Energy and Environmental Design) by the U.S. Green Building Council, which verifies high environmental performance. The location makes Snowboard Connection neighbors with REI, Feathered Friends and Play it Again Sports. Logic and Gerkin see the move as centralizing the shopping experience for outdoor enthusiasts.

The move also means more warehouse space supporting the Seattle, Bellevue, and online stores. Offering over 4,000 products from more than 200 brands, Snowboard Connection is one of the premiere boardsport stores in the country, offering a full line of snowboarding, skateboarding and surfing gear as well as sport inspired fashion for men and women.

“SnoCon is one of the proud, independently owned sports shops,” says Logic. “Call them ‘mom&pop’ or stubbornly unique, these stores are in every city, owned and staffed by people with a true passion for the sports they serve.”

Seattle Snowboard Connection was founded by one time radio personality John Logic after visiting the original Snowboard Connection in San Francisco, CA in 1989. He became friends with owner Marshall Stern and in 1990 Logic moved to Seattle with his wife Lisa, basing the Seattle store on the San Francisco model. Logic co-owns SnoCon with former employee Adam Gerken. Stern and Logic remain friends. Stern found time to help the Seattle crew make the move while in Seattle promoting his latest venture, www.bowlingatsea.com

Snowboard Connection maintains a website at www.snoboardconnection.com, with a blog and events calendar, in addition to product offerings.For more information, contact: info@snocon.com