Huntington Beach, CA – (March 4, 2009) – Roxy is pleased to announce that Santigold and Cold War Kids will co-headline the outdoor free concert at the Fifth Annual Roxy Chicken Jam, March 27-29, 2009, Mammoth Mountain, CA. The all-women snowboard event will bring together the top pro women snowboarders from around the world to compete in slopestyle and superpipe events for a combined prize purse worth $50,000. In addition to crowning the Swatch TTR Women’s World Champion, the unique event will feature a festival atmosphere with a mascot competition, games and goodies for all to enjoy.
“We’re proud to sponsor an event that not only nurtures talent in women’s snowboarding, but also gives back to the community and spectators,” said Randy Hild, Executive Vice President, Roxy Global Marketing. “We’re excited to offer Roxy’s fans the chance to enjoy Santigold and Cold War Kids, as part of the Roxy Chicken Jam.”
The lovechild of submarine sonar and low frequency midnight moans, Santigold was born somewhere between Bedstuy and Bushwick, Brooklyn and was placed under the care of enigmatic singer and songwriter Santi White. Her eponymous debut album Santigold was released in 2008, the album’s single “L.E.S. Artistes” placed at number two on Rolling Stone’s Singles of the year, while the album Santigold was sixth on their albums of the year list. Santigold is currently featured on the new Jay-Z track produced by Kanye West, “Brooklyn Go Hard,” and can be seen touring with Coldplay in Japan throughout February.
Hailing from Fullerton, CA, the indie rock band Cold War Kids burst onto the scene with their debut Robbers & Cowards in the fall of 2006. In 2007, they contributed to OKX, a tribute to the 10-year-old Radiohead album OK Computer, recording their version of the track “Electioneering.” In September of 2008, they released their sophomore album Loyalty to Loyalty.
In addition to the competition, the Roxy Chicken Jam will include a winter wonderland festival, featuring a free concert with musical guests Santigold and Cold War Kids on Saturday March 28, 2009 at 7pm. Additional activities over the course of the weekend include the ever-comedic Mascot SuperPipe Competition, hair by Paul Mitchell, Roxy demo boards and skis, and other giveaways and goodies.
The 2009 Roxy Chicken Jam is presented by ROCKSTAR Energy Drink. Additional partners include Paul Mitchell, Covergirl, JBL, Zumiez, Ford Models, FuelTV, Nylon Magazine, Mammoth Mountain, and Swatch TTR World Snowboard Tour. For more information on the Roxy Chicken Jam and festival visit www.roxy.com/2009/chicken¬_jam.
Roxy is a brand of Quiksilver, Inc. (NYSE:ZQK), the world’s leading outdoor sports lifestyle company, which designs, produces and distributes a diversified mix of branded apparel, wintersports equipment, footwear, accessories and related products. The Company’s apparel and footwear brands represent a casual lifestyle for young-minded people that connect with its boardriding culture and heritage.
The reputation of Quiksilver’s brands is based on different outdoor sports. The Company’s Quiksilver, Roxy, DC and Hawk brands are synonymous with the heritage and culture of surfing, skateboarding and snowboarding, and its beach and water oriented swimwear brands include Raisins, Radio Fiji and Leilani. The Company continues to make snowboarding equipment under its DC, Roxy, Lib Technologies, Gnu and Bent Metal labels.
The Company’s products are sold in over 90 countries in a wide range of distribution, including surf shops, skate shops, snow shops, its proprietary Boardriders Club shops and other company-owned retail stores, other specialty stores and select department stores. Quiksilver’s corporate and Americas’ headquarters are in Huntington Beach, California, while its European headquarters are in St. Jean de Luz, France, and its Asia/Pacific headquarters are in Torquay, Australia.