SALOMON SNOWBOARDS UNVEILS SHADOWFIT BINDING TECHNOLOGY

Portland, Or (January 19, 2012): Salomon Snowboards continues to rethink innovation with the new ShadowFit Technology — making you forget that your bindings are there, with a better feel on your board, a more natural movement while riding and a truckload of tweak.

Featuring a flexible heel loop for enhanced natural fit and flex with boot, Kevlar Quickwire for optimal strength, support and transmission, and a baseplate engineered for weight reduction and better board flex under foot. The result — a fully anatomical fit with unrivaled response and tweakability, in one ultra-light and comfortable package that allows your whole kit to flex as one.

The heel loop adapts to the shape of my boot — instead of being stiff, it forms to my movements but still provides good support. It allows me to control my board in a way that my old bindings couldn’t. I think most snowboarders are going to really like this binding. – Louis-Felix Paradis, Salomon team rider

ShadowFit Technology is featured on two models — The District – a jib-friendly binding with skate-style influence, and the Hologram – a park and pipe ruler with ground control that is built to fly. MSRP – $229, MSRP – $269

Louif Paradis filmed his entire X Games Real Snow part on the District. You can watch his edit and vote for him here – http://espn.go.com/action/xgames/realsnow/2012/realsnow

British Slopestyle thrasher Jamie Nicholls rides the Hologram. Check out how ShadowFit helps him tweak harder here

Life, liberty and a flex intuitive binding that fits your boot — fire the first shot in the style revolution. ShadowFit Technology – Live free or Die.

Salomon Snowboards has been building and designing innovative snowboards, boots and bindings since 1995 from Annecy, France with marketing headquarters in Portland, Oregon. We challenge the status quo, push boundaries, and critically damage preconceived notions of what riding gear can be. Ride It For Real, Get Loose and once and for all — Slay Boredom.

http://salomonsnowboard.com