Sorry, what did you say? I couldn’t hear you while we were chest deep in the woods…
Mother Nature may not have cooperated with the plans at this year’s Roxy Chicken Jam at Mammoth Mountain, CA, but she did take care of the rest of us. Feet upon feet of snow greeted all those brave enough to jump in their cars and make the trek this weekend, providing more than enough pow turns and faceshots to ruin (well…) any contest hopes. But true to form, Roxy, Mammoth, Rockstar, and all of this year’s sponsors and event planners put their beaks together and made it happen, hosting the 2011 Halfpipe event on Friday afternoon, and turning Saturday’s fresh crop into the new Powder Jam, presented by GoPro. Californian Kelly Marren would go on to win the Halfpipe event this year, pocketing a cool 15 grand in the process. Congratulations to Kelly—anyone ready to throw down in this kind of weather, regardless of sending ‘er in the pipe, is one bad chicken—much respect.
Now it’s time—shred those snow leggings and put on the party pants, and get ready for Heart & Heat, Trouble Andrew, and the Grammy-winning La Roux, tonight at Canyon Lodge. Hope you’re all rested, and remember: with more snow in the forecast, he/she who parties most, gets it best in the morning. —AH
KELLY MARREN WINS HALFPIPE AT 2011 ROXY CHICKEN JAM
~ DURING LARGEST SNOWFALL IN MAMMOTH MOUNTAIN HISTORY ~
Grammy Winning Band La Roux Plays Free Concert
Roxy Introduces Brand New Roxy Powder Jam Sponsored By GoPro
Mammoth Lakes, CA – (March 26, 2011) – The Seventh Annual Roxy Chicken Jam is the U.S.’s only all-women’s professional snowboard competition bringing the world’s best female athletes to Mammoth Mountain, CA.
Kelly Marren from Hillsborough, CA took the top spot in the halfpipe competition on Friday, March 25, 2011 winning the $15,000 prize purse. Kelly threw flips on both walls – a frontside crippler and a Michaelchuck on the backside wall for the win. The event belonged to the newcomers as Leslie Glenn from Breckenridge, CO and Chloe Kim from La Palma, CA came in second and third. Kim, a ten-year old phenom, made her debut at Chicken Jam with a McTwist and frontside and backside 5′s.
“This year Mother Nature gave us lemons but we made lemonade out of it,” said Amber Stackhouse, Roxy Snow Team Manager. “With so many talented athletes in town for the Roxy Chicken Jam, we wanted to make it fun and still continue to push the progression of the sport.”
Record snowfall resulted in the cancellation of the slopestyle event but in true Roxy form, that didn’t put a damper on the competition. Creative minds at Roxy put together a brand new competition format that would allow the riders to showcase the epic riding condition all over the mountain at Mammoth. The Roxy Powder Jam sponsored by GoPro cameras took advantage of the 600+ inches of snowfall by tasking riders to capture the true joy of snowboarding through their eyes. Teams consisted of three riders divided into invited pros and qualifying amateurs demonstrating their creativity and all-around ability to shred the entire mountain while progressing the sport. A total prize purse of $15,000 will be distributed among the winning individuals and winning teams. Winners and entry highlights will be released on April 8, 2011 at www.roxy.com.
A live stream of the competition along with event recaps will be available on www.roxy.com/chickenjam.
Roxy will be celebrating the conclusion of the 2011 Roxy Chicken Jam tonight with artist Trouble Andrew and 2011 Grammy winning electro-pop duo La Roux playing a free concert at Canyon Lodge.