ROXY ANNOUNCES THE WINNERS OF THE NEW POWDER JAM EVENT DEBUTED AT THE 2011 ROXY CHICKEN JAM
Amateur And Professional Female Snowboarders Compete In The First Ever Roxy Powder Jam in Record-Breaking Snowfall Conditions at Mammoth Mountain, CA

Huntington Beach, CA – (April 12, 2011) – The Seventh Annual Roxy Chicken Jam is the U.S.’s only all-women’s professional snowboard competition bringing the world’s best female athletes to Mammoth Mountain, CA.

Record snowfall at this year’s festivities resulted in the cancellation of the slopestyle event but in true Roxy form, that didn’t put a damper on the competition.  Creative minds at Roxy put together a brand new competition format that would allow the riders to showcase the epic riding condition all over the mountain at Mammoth.  The Roxy Powder Jam with cameras provided by GoPro took advantage of the 600+ inches of snowfall by tasking riders to capture the true joy of snowboarding through their eyes.

Teams consisted of three riders divided into invited pros and qualifying amateurs demonstrating their creativity and all-around ability to shred the entire mountain.  The competitors were each asked to execute a line, a jib and an air in the video. After submission, the videos were judged on technical difficulty, execution and overall impression and creativity by the official Roxy Chicken Jam judging panel. The panel included Christian Sieverts, Mauricio Natario, MJ Bourgeois, and Jeff Brushie.  In keeping with the spirit of Roxy, an extra award was given to the team who submitted the funniest bonus footage.

The winning invited (pro) team included Ty Walker, Erin Comstock and Kimmy Fasani. Ty Walker, one of Roxy’s youngest team riders at only 14 years old, took the top individual prize of $5,000 for her impressive cab 540 into powder, the competition’s most technical trick. Roxy team rider, Erin Comstock and Kimmy Fasani were awarded the second and third prize respectively. The winning amateur team included Mariah Dugan, Natsuki Sato and Michelle Zeller. Natsuki Sato won the individual first prize with Mariah Dugan and Ariel Friedman winning the second and third prize respectively.

The bonus prize for most entertaining footage was awarded to team #9 including Torah Bright, Chanelle Sladics, and Celia Miller. Their funniest clip included shoving a cupcake in Todd Richards’ face while he filmed a live webcast interview with Trouble Andrew, the opening act for Grammy-winning electro-pop music act La Roux.

“This year’s Chicken Jam was a bit of a surprise for all of us. I don’t think I’ve ever seen weather conditions less ideal for a contest,” said Amber Stackhouse, Roxy Snow Team Manager. “Despite the weather, everyone loves riding powder with friends so we rolled with the punches and made use of the record snowfall for our first ever powder jam.”

The 2011 Roxy Chicken Jam was presented by ROCKSTAR Energy Drink and Paul Mitchell with cameras provided by GoPro.  Video highlights from the Roxy Powder Jam can be found on Roxy’s YouTube channel   (http://www.youtube.com/watch?v=geAXxS-Ct-o) in addition to www.roxy.com/chickenjam <http://www.roxy.com/chickenjam> along with event recaps and other information surrounding the 2011 Roxy Chicken Jam.

About Roxy:

Roxy is a brand of Quiksilver, Inc. (NYSE:ZQK), the world’s leading outdoor sports lifestyle company, which designs, produces and distributes a diversified mix of branded apparel, wintersports equipment, footwear, accessories and related products.  The Company’s apparel and footwear brands represent a casual lifestyle for young-minded people that connect with its boardriding culture and heritage.

The reputation of Quiksilver’s brands is based on different outdoor sports.  The Company’s Quiksilver, Roxy, DC and Hawk brands are synonymous with the heritage and culture of surfing, skateboarding and snowboarding, and its beach and water oriented swimwear brands include Raisins, Radio Fiji and Leilani. The Company continues to make snowboarding equipment under its DC, Roxy, Lib Technologies, Gnu and Bent Metal labels.

The Company’s products are sold in over 90 countries in a wide range of distribution, including surf shops, skate shops, snow shops, its proprietary Boardriders Club shops and other company-owned retail stores, other specialty stores and select department stores.  Quiksilver’s corporate and Americas’ headquarters are in Huntington Beach, California, while its European headquarters are in St. Jean de Luz, France, and its Asia/Pacific headquarters are in Torquay, Australia.