Ride Utah Launches New Yeti Pass
Ride Every Utah Resort for $35 a Day
SALT LAKE CITY, UTAH – New for the 2011-12 winter season, Ride Utah announces the Yeti Pass enabling pass holders to ski one day at every Utah resort for $499 ($35 per day).* Sale of the passes opens Monday, August 1, 2011. A very limited number of Yeti Passes are available.
The Yeti Pass is the perfect accompaniment for parents with students participating in the Ride Utah Fifth and Sixth Grade Passport program (through which fifth and sixth graders ski free) or anyone who has ever wanted to explore the state’s 14 resorts. The Yeti Pass is good for one lift ticket at every Utah ski and snowboard resort during the 2011-12 season. The Pass is nontransferable and can only be used by the pass holder. A photo ID must be presented with a completely intact Yeti Pass booklet resort voucher at any resort lift ticket window to receive a same day lift pass.
All Yeti Pass holders are invited to participate in the first ever Yeti of the Year contest. The first pass holder to successfully ski all 14 Utah resorts will be awarded an unforgettable heli-ski day with Wasatch Powderbird Guides.** To participate, pass holders must take a photo of themselves at each resort ticket window with their lift ticket and Yeti Pass booklet, post it on the Ride Utah Yeti Facebook fan page (www.facebook.com/theskiutahyeti) and tag each photo “Ride Utah Yeti.” Pass holders may only visit one resort per day.
For more information on the Yeti Pass or to purchase a pass visit www.skiutah.com/yetipass or call 801.534.1779.
For media information or interviews contact Ski Utah Director of Communications Jessica Kunzer at 801.433.2016 or by email at email@example.com. ###
Ride Utah is the marketing firm owned and operated by the 14 statewide ski resorts that make up the Utah Ski and Snowboard Association. The organization has been creating brand awareness of and demand for the Utah wintersports product since its inception in 1978.
*Yeti Pass good for one lift ticket during the 2011-12 season at the following 14 resorts: Alta Ski Area, Beaver Mountain, Brian Head Resort, Brighton Resort, Canyons Resort, Deer Valley Resort, Eagle Point, Park City Mountain Resort, Powder Mountain Resort, Snowbasin Resort, Snowbird Ski and Summer Resort, Solitude Mountain Resort, Sundance and Wolf Mountain. Deer Valley does not honor the Yeti Pass December 26, 2011 to January 1, 2012, due to their limitation of total daily lift ticket sales.
**Prize available for advanced skiers only. Beginner and intermediate winners will be awarded an alternative prize of equal