Masterminds Behind RIDE Shakedown Bring International Event to Washington’s Summit at Snoqualmie

Seattle, September 23, 2009 
– One of the North America’s top snowboard events, the Ride Shakedown, is crossing the border for its U.S. debut this winter. More than 40 of the world’s top pro men and women snowboarders and 80 ams will bring their A-game to the Pacific Northwest to compete for a $35,000 purse and connect with their fans. March 12-13, 2010.
 
The RIDE Shakedown, held at Mont-Saint-Sauveur, Quebec, during the past eight winters, is one of the snowboard industry’s most exciting and anticipated competitions, drawing the biggest names in snowboarding and more than 20,000 fans to the two-day festival. The inaugural U.S. edition of the RIDE Shakedown big air and rail competition will be held in the Cascade Mountains in front of Summit at Snoqualmie located 45 miles east of Seattle. It will be followed April 2-3 in Quebec with the 9th Canadian edition of the event. 
 
“We are obviously very proud to offer the American public such a unique snowboard experience,” said Patryck Bernier, co-founder of Dizzle Entertainment and organizer of the RIDE Shakedown. “Due to the previous success and unique format of the event, we’re expecting to draw thousands of winter sports fans from Portland to Vancouver, B.C., and especially Seattle, to the Summit.” 
 
Seattle, hometown of RIDE Snowboards
The launch of the first U.S. edition of the RIDE Shakedown came to fruition through the collaborative efforts of title sponsor Ride Snowboards, based in Seattle’s industrial SODO neighborhood, and a driver in the industry since 1992. 
 
“It means a lot to us to bring Shakedown to our backyard and give international exposure to one of our top local resorts,” said Scott Mavis, Ride Snowboards’ brand director. “Last winter at Mont Saint-Sauveur, we saw first-hand how several of the industry’s major players loved the format of the event. A less-formal competition and fun atmosphere makes it a highly desired event for athletes and a lifetime experience for fans. Snowboarders throughout the Pacific Northwest will love it.”  
 
RIDE Shakedown’s unique format
While there are many snowboarding events in the U.S., the RIDE Shakedown stands out by virtue of its unparalleled competition format. Its concept: a relaxed, festive happening with minimal restrictions on athletes. Taken to the very heart of the action, spectators are treated to a thrilling competition of the highest caliber, which nonetheless remains highly accessible. The lines are blurred between pros, amateurs and locals who drive to the Summit at Snoqualmie to experience the event. 
 
At the RIDE Shakedown, athletes, both male and female, will take part in a competition that demands a mastery of two different disciplines: the Big Air and a rail jam featuring a rail with different textures revealed only on the first day of competition.  The unveiling of the Shakedown’s best-kept secret is highly anticipated by both visitors and participants, who must adjust their strategies accordingly. The one-of-a-kind rail, designed by Bernier and his business partner Brendan O’Dowd, promises to astound with thrilling, high-altitude performances.   
 
Athletes have two hours to perform two judged runs, announcing them before they carry them out under the watchful eye of industry players. There is no pre-determined order, as riders perform when they feel ready, a unique competition format appreciated by all those involved. Large purses are awarded to the best athletes.   
 
About RIDE Snowboards
For passionate snowboard enthusiasts of all ages, Ride represents an uncompromised, fun-at-all-costs approach to life. Founded in Redmond, Washington, in late 1992, Ride hit the market with a vision – to create a snowboard company for the people, built upon technical innovation, superior quality and living the dream. Today, based in Seattle, Ride continues to stay true to its original goals. For Ride, it’s not about being the biggest; it’s about being the best at what they do. For the latest on the 2009/10 Collection, visit 
www.RideSnowboards.com.

DIZZLE Entertainment, architects of the RIDE Shakedown
The two founders and partners of DIZZLE Entertainment, Brendan O’Dowd and Patryck Bernier, have been providing event-oriented design, marketing and management services since 2004. Over time, they have added to these. They now provide services as athletes’ agents and consultants on the design and creation of snowboard parks.  In 2009, DIZZLE’s roster of major achievements include the design, marketing and management of the snowparks of the Mont Saint-Sauveur International Group, the ZONE 514 snowboard park of Montreal’s Société du Parc Jean-Drapeau, the Shakedown Snowboard Camp, the Metal Mission-Golden Bowl retailers’ challenge as well as various launches related to the action sports industry.   For additional information, go to: 
www.dizzleinc.com and www.rideshakedown.com.

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