Salt Lake City, Utah—On July 23rd Belinda Edwards, a great colleague, friend and soul of the snow industry passed away after a long and defiant battle against an undiagnosed form of cancer. 

Known by most as ‘B’, her legacy in the snow industry began in 1987 as a designer at Seirus. During the 90′s she chose to focus her energy on raising four daughters and embarking on countless epic journeys into extraordinary wilderness settings with friends and family. 

In her renaissance, she successfully drove territory management for Peppers, Zeal and Betty Rides. And later, her senior management positions with each brand drove significant results – via product design and sales management. 

Thoughtful and caring to all, she was a master of relationships. Belinda had a unique quality in her honest and direct approach to her friends, business partners and employees. 

She will be remembered for her warmth, style, beauty, innovation and honesty. But most of all, she will be remembered by her friends and colleagues as a true lover of the snowsports lifestyle.  

Her final day on snow was remarkable. Heliskiing in the Ruby Mountains on a crystal clear day, 12 inches of fresh, with her husband Joe, and her closest friends.  A perfect day with an incredible person. 

And we will all miss her so. 

B_Strong.