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RED BULL BUTTER CUP SLIDES INTO BEAR MOUNTAIN IN BIG BEAR LAKE, CA

- Pro/AM Snowboard Competition Gives Local Riders Chance to Put Style on Display -

WHAT:        Red Bull Butter Cup is a snowboard contest series that showcases creativity in technical flatland trickery. Born in the northeast in 2009 and expanded across the country in 2010, it’s all about going back to the basics of what made us all fall in love with snowboarding in the first place: FUN! The series invites riders of all types to cut loose, and spread it on.

The Red Bull Butter Cup series, which lets snowboarders spread their smooth style onto custom-made features, is sliding into Bear Mountain resort as part of a 22 stop national series. In its 3rd year the series is hitting resorts from Tahoe, CA to Mount Snow, VT, hosting local athletes hoping to butter up the judges to earn bragging rights – and a little cheddar.

So what exactly makes one buttery? It’s all about how much style each rider can spread on the custom-built features also known as “butterpads.” Riders “jib, bonk, tap and slide” their way across a multi-featured pad, showcasing their skills and not skimping on the flair.  The Bear Mountain resort stop will feature local riders in a Pro/Am format, where they will battle it out in a jam for cash and prizes, where overall style and creativity will help the cream rise to the top. Only trick sequences that include buttering will count.

The 2010/11 Red Bull Butter Cup U.S. stops will take place in Brighton, UT, Buck Hill, MN, Tyrol Basin WI , Raging Buffalo IL, Mount Snow VT, Cannonsburg MI, Mountain Creek, NJ, Brandywine, OH, Mad River OH State College, PA, Mount Holly, MI, Winter Park, CO, Buttermilk CO, Prospect Park, NY, West Palm Beach, FL, Loon, NH, Big Boulder, PA, Holiday Valley, NY, Angel Fire, NM,  Northstar-at-Tahoe, CA, Sierra-at-Tahoe, CA, Big Bear, CA.

WHO:        100 competitors both Amateur and Pro will compete for the top spot

WHERE:         Bear Mountain Resort
43101 Goldmine Dr. Big Bear Lake, CA 92305
Competition will take place in The Scene at Bear Mountain. Registration is at 12:00 pm will be in the Board Room upstairs from the eatery.

WHEN:        Friday, February 11, 2011
12:00 pm – 2:30 pm: Event Registration
3:00 pm – 4:00 pm: Open Practice
4:00 pm – 5:00 pm: AM Qualifying Jam
5:00 pm – 6:00 pm: Pro Qualifying Jam
6:00 pm – 7:00 pm: AM and Pro Finals
7:15 pm: Awards