Huntington Beach, California—Quiksilver, a division of Quiksilver Inc. (NYSE: ZQK — www.quiksilver.com), and the world’s leading active youth lifestyle brand, today announced its newest program, Quik Films. Designed to recognize exploration, style and personal expression within the filmmaking community, Quik Films is the natural progression for a brand founded on fostering individual athletic and creative talent. Whether the canvas is a mountain, wave, sidewalk or the silver screen, Quiksilver supports the newest and most progressive athletes and artists.
As part of the launch, Quik Films will host a short film contest for aspiring filmmakers during the month of February. Quik Films is looking for short productions that resonate with the boardriding lifestyle and the personality of the brand, but is not limiting submissions to action-based content only.
“Quiksilver is all about individual style, expanding cultural horizons and demonstrating grace under pressure, said Rob Colby, Vice President of Quiksilver Entertainment. “We have always supported artists, personalities, and athletes who share these qualities. The Quik Films contest will bring our support system to an even broader audience of talented and creative kids around the country. We want to invite you to share your art with us. We’ll show it to everyone we know and, if they dig it, we’ll help you make more.
Quik Films submissions, required to be two to five minutes in length, will be judged on the basis of narrative structure, original characters and dynamic visuals. Each week during the nine-week preliminary judging period, visitors to the www.quiksilver.com/films website will be able to vote on the top submissions received by the February 28th deadline. The winning short film from each week will qualify for the final contest, where a winner and three runner-ups will be chosen by Quiksilver.
The Quik Films winners will be announced on the website at the end of the contest. The Quik Films Grand Prize winner will receive $2,500 along with an additional $2,500 to use towards the production of a new film, which will ultimately be considered for distribution by Quiksilver. The three runner-ups will each receive $2,500 for the development and production of new films.
About Quiksilver, Inc.
Quiksilver, Inc. (NYSE:ZQK) is the world’s leading outdoor sports lifestyle company, which designs, produces and distributes a diversified mix of branded apparel, wintersports and golf equipment, footwear, accessories and related products. The Company’s apparel and footwear brands represent a casual lifestyle for young-minded people that connect with its boardriding culture and heritage, while its wintersports and golf brands symbolize a long standing commitment to technical expertise and competitive success on the mountains and on the links.
The reputation of Quiksilver’s brands is based on different outdoor sports. The Company’s Quiksilver, Roxy, DC Shoes and Hawk brands are synonymous with the heritage and culture of surfing, skateboarding and snowboarding, and its beach and water oriented swimwear brands include Raisins, Radio Fiji and Leilani. The Rossignol, Dynastar, Lange, Look and Kerma brands are leaders in the alpine ski market, and the Company makes snowboarding equipment under its Rossignol, Dynastar, DC Shoes, Roxy, Lib Technologies, Gnu and Bent Metal labels. The Company’s golf business includes Cleveland Golf, as well as Never Compromise putters and Fidra apparel. Gotcha is the Company’s surf-based European brand addressing street fashion.
The Company’s products are sold in over 90 countries in a wide range of distribution, including surf shops, ski shops, skateboard shops, snowboard shops, proprietary Boardriders Club shops, other specialty stores and select department stores. The European headquarters are in St. Jean de Luz and Voiron, France; and the Asia/Pacific headquarters are in Torquay, Australia. Quiksilver’s corporatee and Americas’ headquarters are in Huntington Beach, California, while its European headquarters are in St. Jean de Luz and Voiron, France, and its Asia/Pacific headquarters are in Torquay, Australia.