COSTA MESA, Calif.–(BUSINESS WIRE)–March 1, 1999–Quiksilver Inc. (NYSE:ZQK), the world’s largest manufacturer of surf apparel, announced the launch of its new denim line, Quik Jeans and Roxy Jeans, for fall 1999.
Quiksilver and Roxy designers joined forces to create jeans designed with the same fabrications that will be sold under the Roxy and Quiksilver labels. The design team worked on moving jeans into the new millennium with unique detailing such as gel printing, magnetic closures on pockets and velcro flys.
“We look forward to offering unique product into the denim market, and are moving denim into the new millennium with detailing more forward than we have seen before,” said Randy Hild, executive vice president of marketing at Quiksilver.
The Quik Jeans line will include eight different pairs of jeans ranging from dark rinsed denim to antiqued denim under the Quiksilver label and six pairs of jeans under the Roxy label.
The denim advertising campaign will, for the first time, include images of Roxy and Quiksilver surfers and feature Kelly Slater, six-time world surf champion. The advertising campaign, which will be featured in Bikini Magazine, ESPN magazine, Jump, Nylon, Ray Gun, Rolling Stone, Spin, Seventeen, Surfer Magazine, Surfing, Teen People and Transworld Snowboarding, was photographed by acclaimed fashion photographer Dewey Nicks.
Quiksilver and its wholly owned subsidiaries design, manufacture and distribute casual sportswear, snowboardwear and swimwear primarily for young men, boys and young women under the Quiksilver, Quiksilver Roxy, Teenie Wahine, Raisins, Radio Fiji, Leilani and QS Silver Edition labels.
Quiksilver manufactures snowboards, snowboard boots and bindings under the Lib Tech, Gnu, Arcane and Bent Metal labels. The company selectively distributes its products in surf shops, snowboard shops, specialty stores and department stores primarily in the U.S.A., Europe and Japan.
For further information about Quiksilver, visit the company’s Web sites, http://www.Quiksilver.com and http://www.Mervin.com on the Internet. It’s fun, it’s cool and it captures the essence of the Quiksilver lifestyle.