Malibu, Sept. 5, 1997 — Paul Taublieb, President of LXD, Inc., announced the final schedule for the 1997-98 ESPN FreeRide Snowboard Championships. “We’re going to three world-class mountains for this season’s FreeRide tour,” said Taublieb. “Our triple header will start with Aspen Mountain, which for the first time will be open to mountain-wide boarding throughout our event, then to Killington Ski Resort, jewel of the East Coast, and we wrap our championships at a truly core snowboard mountain, Sierra-at-Tahoe, where the FreeRide kicked off last year.” “The FreeRide is back and bigger than ever with a total purse of $250,000,” added LXD Chariman/Co-President, Austin Hearst. “We’re thrilled to be working with our partner ESPN on this tour which will result in an unprecedented six hours of ESPN1 coverage. As part of this effort, LXD and ESPN will also be bringing sponsorship to the United States Amateur Snowboarding Association, including a one-hour program on espn2 covering the USASA’s National Championships.”

Regarding the FreeRide, Event Director Jeff Grell added, “It’s our goal to make these three events the most fun and competitive in the entire snowboarding world.” Taublieb added, “Most importantly, besides the quarter million in cash, we’re going to be giving out the coveted flaming disco ball trophies — Palmer is still pissed he doesn’t have one, having lost to Hetzl in last year’s BoarderX.”

The following is the final and confirmed 1997-98 FreeRide schedule:

Event 1
December 4-7, 1997
Aspen Mountain

Event 2
January 8-11, 1998
Killington Ski Area

Event 3
February 5-8, 1998
Sierra-at-Tahoe

Purse: $75,000 per Event, Plus $25,000 Championship Bonuses Total Purse: $250,000

For further info contact: LXD, Inc. Penny Davidson, VP Marketing/Public Relations 310-589-0733