POWDERHORN MOUNTAIN RESORT ENHANCES 2012-2013 SEASON PASS VALUE WITH NEW PARTNERSHIPS, INCLUDING ASPEN SKIING COMPANY, STEAMBOAT SKI RESORT AND TELLURIDE SKI RESORT

Fall season pass sales begin early September and run through November 15, 2012

MESA, Colo. – September 4, 2012 – Coinciding with the annual launch of fall pre-season pass sales, Powderhorn Mountain Resort announces three new partnerships with other major Colorado resorts and resort operators: Aspen Skiing Company (ASC); Steamboat Ski Resort and Telluride Ski Resort. Each partnership offers unique features, showcasing skiing and riding opportunities across the state. All partnership products are available exclusively with the purchase of a non-transferable Powderhorn Mountain Resort season pass. Fall pre-season pass sales for Powderhorn began on Saturday, Sept. 1 and run through Thursday, Nov. 15, 2012, which will be the best absolute price point for the 2012/13 season. For more information, or to purchase online, please visit http://www.powderhorn.com/ .

“Our passholders are dedicated, passionate skiers and riders,” said Daren Cole, Powderhorn Resort general manager. “We are thrilled to offer three unique partnerships that allow our loyal guests to experience six major Colorado resorts, in addition to Powderhorn, featuring thousands of acres of winter fun.”

The partnership with ASC provides Powderhorn passholders with an exclusive opportunity to purchase a “Classic Pass” product, valid for skiing and riding at all four ASC resorts: Aspen, Snowmass, Aspen Highlands and Buttermilk. The Classic Pass features a four-day (Adult $204, Kid/College $169) option that allow guests to ski and ride for less than $50 per day, in addition to discounts on extension days and summer lift access.

“Aspen/Snowmass is excited to partner with Powderhorn to provide Western Slope skiers and snowboarders with an amazing combination of mountains and value under one season pass purchase,” said Christian Knapp, vice president of marketing for Aspen Skiing Company.

The Steamboat Ski Resort partnership provides Powderhorn season passholders with the exclusive opportunity to purchase the “Steamboat 5 Pack” pass product for $149.  The nontransferable Steamboat add-on pass provides five unrestricted days of skiing and riding valid any day of the 2012/2013 season at Steamboat.

“Our partnership with Powderhorn provides added value and the ideal opportunity for western slope powderhounds to enjoy Steamboat’s signature Champagne Powder® snow and all that is Ski Town, U.S.A.® during our upcoming 50th Anniversary season,” said Rob Perlman, senior vice president of sales & marketing for Steamboat Ski & Resort Corporation.

The partnership with Telluride Ski Resort allows Powderhorn passholders to purchase a three-day Telluride pass for $169 (days do not have to be consecutive) with a 20% discount off window rates on additional days. Skiers and riders who complete the Powderhorn Learn to Ski and Ride beginner program are also eligible for heavy discounts on their next set of lessons at Telluride.

“We’re thrilled to be working together with Powderhorn to provide skiers and riders unmatched options from beginner to expert, all within a day’s drive,” said Telluride vice president of Marketing Matt Skinner.

“Powderhorn’s new passholder partnership program is a great example of our commitment to enhance the guest experience,” added Cole. “We’ll continue to uncover unique opportunities that add value for our loyal guests.”

Season passes can be purchased on-line through Powderhorn’s website www.powderhorn.com or at remote pass sales locations across the western slope and eastern Utah. Prices for a Powderhorn Mountain Resort Adult Full Season Pass start at just $439. For more information visit www.powderhorn.com  or call the ticket office at 970-268-5700 ext. 2100.

About Powderhorn Mountain Resort
Powderhorn Mountain Resort continues its commitment to an authentic skiing and riding experience for the 2012-2013 season. Nestled deep in the heart of the Grand Mesa on the storied Western Slope of Colorado, Powderhorn is a scenic, family-friendly resort featuring 1,600 acres of terrain suited to a variety of abilities and preferences. Powderhorn is known for extending exceptional value to each guest, thanks to improvements at the resort and mountain-focused on creating a one-of-a-kind, year-round experience. Western Colorado is known for its wide-open spaces, distinctive topography and friendly local residents. It is also recognized for its vineyards, wineries and agriculture. The climate allows for skiing or snowboarding in the morning and playing a round of golf or enjoying a hike or mountain bike ride in the afternoon. Thanks to its location, the options for exploring – both on the mountain and throughout the Grand Mesa – are virtually endless. This season, Powderhorn welcomes guests with new pass options and resort partnerships, unique events, enhanced activity options and more. To learn more about Powderhorn Mountain Resort, visit www.powderhorn.com or call 970-268-5700.  Join the conversation at www.facebook.com/skipowderhorn