PATAGONIA FALL 2013/14 SNOW COLLECTION MOST INNOVATIVE IN COMPANY’S 40-YEAR HISTORY
Advanced Construction, Premium Fabrics and Unique Styling Utilized Throughout Entire Collection of Ambassador-Driven Snow Products for Backcountry Riding.
VENTURA, Calif. (December, 2012) — Patagonia Inc., the outdoor apparel company, will offer it’s most
advanced Snow collection in the company’s 40-year history for the Fall 2013/14 season, featuring new and
revised designs built with GORE-TEX® and H2No® Performance Standard fabrics and technologies. With a
focus on innovative construction and progressive fit, every Patagonia Snow garment is precisely tooled for
performance. F13 also brings an elevated commitment to snow-safety awareness with the inclusion of
RECCO® advanced rescue technology in every single Patagonia Snow style. Of environmental significance:
100% of the collection can be recycled through Patagonia’s Common Threads Recycling Program, and
close to 50% of the collection is made with environmentally-friendly fabrics.
M’s PowSlayer Jacket, $699 M’s Untracked Jacket, $599 W’s Untracked Anorak, $549 W’s Primo Down Jacket, $649
M’s PowSlayer Bibs, $599 M’s Untracked Pants, $449 W’s Untracked Pants, $449 W’s Slim Powder Bowl Pant, $379
At the top of the line, the ambassador-driven PowSlayer Jacket and Bib have been updated with the next
generation of GORE-TEX® Pro laminate, offering a durably waterproof fabric with substantially greater
breathability. Fit and design have been updated on the PowSlayer Bib, making this pinnacle product better
tailored to the rider’s needs. New for F13, the Untracked Jacket and Pant feature functional, clean design
with a highly articulated fit for performance and ease of movement when hiking or riding. Built with 3-layer
GORE-TEX® nylon fabric with a brushed tricot backer, these pieces are very warm without bulk. The
workhorse of the group, the updated Primo Jacket and Pant, is the company’s most durable 3-layer kit,
revised with updated athlete-inspired fit and styling. Still built with an exclusive 100% recycled GORE-TEX®
nylon, it is a great environmental choice as well. The Powder Bowl Jacket and Pant, Patagonia’s most
versatile riding kit, has gotten a full overhaul on fit as well as enhanced performance features throughout.
Warm, versatile and durable, the updated Rubicon Down and Rubicon Rider Jackets offer 600-fill goose
down or 150-g Thermogreen insulation in a waterproof, breathable package with crossover street appeal.
“The F13 season serves as a major step forward for Patagonia Snow,” notes Tyler LaMotte, business unit
director for snow, “The entire snow line represents the ultimate in wearable equipment for the core user.”
Curating a strong women’s Snow collection was a primary focus for the F13 season, and to that end one will
find innovative construction, a dialed women’s-specific fit, and feminine styling. In addition to the Women’s
Primo, Untracked, Powder Bowl and Rubicon kits, Patagonia will offer the women’s-only Untracked Anorak
for F13. As the only 3-layer GORE-TEX® snow pullover in the industry, this piece was inspired by the
vintage Patagonia “Pneumatic Pullover” and offers snow-specific features such as a low-profile powder skirt,
a side-zip for easy on/off and a helmet-compatible hood. Patagonia paid special attention to women’sspecific
pant fit for F13, and new styles such as the Women’s Slim Insulated Powder Bowl Pant and the
Women’s Insulated Rubicon Pant offer warmth, durability and functionality in an extremely flattering slimfit.
The Snow collection will be available to consumers in Summer 2013.
Check out Patagonia’s female snow ambassadors product-testing the F13 Snow Collection in Portillo,
Patagonia, Inc., based in Ventura, California, is a leading designer of core snow, outdoor, surf and sportrelated
apparel, equipment, footwear and accessories. The company is noted internationally for its
commitment to authentic product quality and environmental activism, contributing over $49M in cash and inkind
donations to date. Incorporating environmental responsibility into product development, the company
has, since 1996, used only organically grown cotton in its clothing line. Committed to making its products
landfill-free, the company’s entire product line is recyclable through its Common Threads Initiative. The
company also advocates corporate transparency through its interactive website, The Footprint Chronicles,
which outlines the environmental and social footprint of individual products. Patagonia Snow is a collection
of technically innovative ski and snowboard product, featuring pinnacle fabrics, precisely designed, built and
tested by the company’s team of core athletes and ambassadors. For more information, visit