PATAGONIA FALL 2013/14 SNOW COLLECTION MOST INNOVATIVE IN COMPANY’S 40-YEAR HISTORY

Advanced Construction, Premium Fabrics and Unique Styling Utilized Throughout Entire Collection of Ambassador-Driven Snow Products for Backcountry Riding.

VENTURA, Calif. (December, 2012) — Patagonia Inc., the outdoor apparel company, will offer it’s most

advanced Snow collection in the company’s 40-year history for the Fall 2013/14 season, featuring new and

revised designs built with GORE-TEX® and H2No® Performance Standard fabrics and technologies. With a

focus on innovative construction and progressive fit, every Patagonia Snow garment is precisely tooled for

performance. F13 also brings an elevated commitment to snow-safety awareness with the inclusion of

RECCO® advanced rescue technology in every single Patagonia Snow style. Of environmental significance:

100% of the collection can be recycled through Patagonia’s Common Threads Recycling Program, and

close to 50% of the collection is made with environmentally-friendly fabrics.

 

M’s PowSlayer Jacket, $699 M’s Untracked Jacket, $599 W’s Untracked Anorak, $549 W’s Primo Down Jacket, $649

M’s PowSlayer Bibs, $599 M’s Untracked Pants, $449 W’s Untracked Pants, $449 W’s Slim Powder Bowl Pant, $379

 

At the top of the line, the ambassador-driven PowSlayer Jacket and Bib have been updated with the next

generation of GORE-TEX® Pro laminate, offering a durably waterproof fabric with substantially greater

breathability. Fit and design have been updated on the PowSlayer Bib, making this pinnacle product better

tailored to the rider’s needs. New for F13, the Untracked Jacket and Pant feature functional, clean design

with a highly articulated fit for performance and ease of movement when hiking or riding. Built with 3-layer

GORE-TEX® nylon fabric with a brushed tricot backer, these pieces are very warm without bulk. The

workhorse of the group, the updated Primo Jacket and Pant, is the company’s most durable 3-layer kit,

revised with updated athlete-inspired fit and styling. Still built with an exclusive 100% recycled GORE-TEX®

nylon, it is a great environmental choice as well. The Powder Bowl Jacket and Pant, Patagonia’s most

versatile riding kit, has gotten a full overhaul on fit as well as enhanced performance features throughout.

Warm, versatile and durable, the updated Rubicon Down and Rubicon Rider Jackets offer 600-fill goose

down or 150-g Thermogreen insulation in a waterproof, breathable package with crossover street appeal.

 

“The F13 season serves as a major step forward for Patagonia Snow,” notes Tyler LaMotte, business unit

director for snow, “The entire snow line represents the ultimate in wearable equipment for the core user.”

 

Curating a strong women’s Snow collection was a primary focus for the F13 season, and to that end one will

find innovative construction, a dialed women’s-specific fit, and feminine styling. In addition to the Women’s

Primo, Untracked, Powder Bowl and Rubicon kits, Patagonia will offer the women’s-only Untracked Anorak

for F13. As the only 3-layer GORE-TEX® snow pullover in the industry, this piece was inspired by the

vintage Patagonia “Pneumatic Pullover” and offers snow-specific features such as a low-profile powder skirt,

a side-zip for easy on/off and a helmet-compatible hood. Patagonia paid special attention to women’sspecific

pant fit for F13, and new styles such as the Women’s Slim Insulated Powder Bowl Pant and the

Women’s Insulated Rubicon Pant offer warmth, durability and functionality in an extremely flattering slimfit.

The Snow collection will be available to consumers in Summer 2013.

Check out Patagonia’s female snow ambassadors product-testing the F13 Snow Collection in Portillo,

Chile

 

 

About Patagonia

Patagonia, Inc., based in Ventura, California, is a leading designer of core snow, outdoor, surf and sportrelated

apparel, equipment, footwear and accessories. The company is noted internationally for its

commitment to authentic product quality and environmental activism, contributing over $49M in cash and inkind

donations to date. Incorporating environmental responsibility into product development, the company

has, since 1996, used only organically grown cotton in its clothing line. Committed to making its products

landfill-free, the company’s entire product line is recyclable through its Common Threads Initiative. The

company also advocates corporate transparency through its interactive website, The Footprint Chronicles,

which outlines the environmental and social footprint of individual products. Patagonia Snow is a collection

of technically innovative ski and snowboard product, featuring pinnacle fabrics, precisely designed, built and

tested by the company’s team of core athletes and ambassadors. For more information, visit

www.patagonia.com.