Beijing, China—American rider Pat Moore made Asian snowboarding history when he landed a seven meter backside air at Oakley Style Masters in today.
The first snowboard event in with riders from North America, Europe and Asia draw huge interest from Chinese media. More than 150 million people are expected to watch the event on the TV news or read about it in newspapers and magazines.
“It’s wicked to do well among such a great group of riders. Just being here and help pushing snowboarding in is thrilling for me. To do the highest air is the icing on the cake, said Pat Moore.
And what a line up it was: The snowboarding legends Terje Haakonsen and Peter Line was hitting the ten meter quarterpipe with the new snowboarding stars Danny Davis, Luke Mitrani and Jake Blauvelt. Swiss rider Nicolas Muller was throwing down huge McTwists all day and finally took home the best trick with 4.5 meter one footed McTwist.
At the end of the day, young Chinese snowboarding talents were invited to ride with their idols. They probably had the time of their life when they were speeding down the 30-degree in-run — copying their peers with no fear. After a while their ambitions reached dangerous peaks, and their snowboarding heroes had to take them out of the session for safety reasons.
“We came to plant the snowboard seeds with no real expectations. These young riders will learn by imitating their heroes. I’m very pleased with this first event and the potential for growth is huge, said Pat McIlvain, Global Sports Marketing Director for Oakley.
The Arctic Challenge was producing the Oakley Style Masters with local event company Unigate Management. In the true spirit of The Arctic Challenge the weather Gods gave the crew something to think about when strong winds almost tore the quarterpipe scaffolding apart on Thursday. Thanks to an immense effort of the more or less the whole group of riders, photographers and team managers, resort — and above all the shapers, the Oakley Style Masters was able to repair the damages and put on a solid show. An inspiring doze of sightseeing at the Forbidden City and the great wall made the trip a lifetime memory for all.