Boarding For Breast Cancer Board-A-Thon Events to Coincide with Girls-Only Action Sports Clinics in Select Cities
LAGUNA BEACH, Calif. (Dec. 8, 2003)—Op Girls Learn To Ride (Op GLTR), the original series of girls-only action sports clinics in North America, is getting ready for winter with 18 snowboarding clinics and camps at North America’s best mountains, from Whistler/Blackcomb Glacier in British Columbia to Killington, Vermont and Snowbird, Utah.
Op GLTR snowboarding clinics, taught by top professional athletes, provide hands-on training with an emphasis on safety and skill development, enabling participants to learn all of the basic skills necessary to ride responsibly and enjoy the sport. As the interest in action sports among women continues to grow, the Op GLTR program has grown to accommodate new riders. More than 7 million people participated in snowboarding in 2002 and approximately 30 percent of that audience was female. In addition, the number of women who snowboard at least 10 days a year has increased 62 percent year-to-year since 2000.
Now in its 5th year, Op GLTR has expanded its snow program for the 2003/2004 season to include more of its standard half-day clinics, as well as a new series of multi-day camps that will be open to all skill levels, giving everyone from seasoned athletes to first-time riders the opportunity to hone their skills and style on a board. In addition, top professional riders from MGT Snowboard Camp for Girls, an organization overseeing six snowboard camps in Western Canada, will conduct many of the Op GLTR clinics in the coming season.
This year, Op GLTR will also partner with Boarding For Breast Cancer’s annual Board-A-Thon series at select mountains. Boarding For Breast Cancer, a youth-focused education, awareness and fundraising non-profit organization, is designed to educate young women about the importance of early breast cancer detection and the value of a healthy lifestyle. The Board-A-Thons are one-day events that are individually styled for each hosting ski resort.
GLTR Winter 2003-04 Event Schedule—Page 2
Board-A-Thon events attract participants to collect pledge dollars and to take part in fun activities such as product raffles, snowboarding contests, free riding with professional athletes and live music. In addition, B4BC provides educational areas supported by local medical facilities and non-profits that share similar goals in women’s health education.
The complete list of Op Girls Learn To Ride winter snow events follows:
December 21 Mountain High Resort, CA (clinic)
December 27-28 Nakiska, AB (camp)
December 30-31 Panorama, BC (camp)
January 10-11 Whistler/Blackcomb, BC (camp)
January 24 Killington, VT (clinic)
January 25 Killington, VT (Board-A-Thon)
January 23-25 Killington, VT (camp)
January 28-31 Snowbird, UT (camp)
February 7 Liberty Mountain, PA (clinic)
February 7-8 Mount Seymour, BC (camp)
February 7 Jiminy Peak, MA (clinic)
February 15 Mountain Creek, NJ (clinic)
February 21 Mountain High Resort, CA (clinic, Board-A-Thon)
February 28 Crystal Mountain, MI (clinic, Board-A-Thon)
March 6 Snowbird, UT (clinic)
March 3-6 Snowbird, UT (camp)
April 3 Sierra-at-Tahoe, CA (clinic, Board-A-Thon)
April 3-4 Lake Louise, AB (camp)
TBA Blackcomb Glacier, BC (July)
Op GLTR has also partnered with STA Travel, the largest student and youth travel agency in North America, to bring travelers to the new two-day snow camps. STA Travel will assist campers with discount airfares, budget accommodations, domestic and international packages, tours, travel insurance and gear. Op GLTR campers can call the Girls Learn To Ride STA hotline at 866.270.2212 to make travel arrangements.
For detailed information and updates about Op Girls Learn To Ride and its partners, visit www.opgirlslearntoride.com, www.b4bc.org and www.mgtsnowboardcamp.com.
About BBoarding For Breast Cancer
Boarding For Breast Cancer (B4BC) is a nonprofit, youth-focused education, awareness and fundraising foundation designed to increase awareness about breast cancer, the importance of early detection and the value of a healthy lifestyle. Boarding For Breast Cancer was inspired by Monica Steward, who lost her battle with breast cancer at the age of 29. B4BC has benefited from the generous support of its volunteers and companies such as Paul Frank Industries, Nixon Watches, Zumiez, Billabong, Vans, Op Girls Learn To Ride, Volcom, ADD Marketing, Hurley International, Map Cargo and No Comment PR. For more information, please visit www.b4bc.org.
About Op Girls Learn To Ride"¢
Op Girls Learn To Ride"¢ (Op GLTR), the original series of girls-only action sports clinics, is designed to give females of all ages the basic skills and confidence necessary to participate in skateboarding, surfing, motocross, wakeboarding, BMX, mountain biking and snowboarding. In this program, skilled professionals provide hands-on training with an emphasis on safety and skill development. Now in its fifth year, Op GLTR has taught thousands of girls and women a new action sport. The program hosted 50 events throughout the United States and Canada in 2003. For more information, please visit the event Web site at www.opgirlslearntoride.com.
Launched in 1972, Ocean Pacific Apparel Corporation (Op) was the first surfboard manufacturer to create an apparel line to meet the demands of surfers in and out of the water. The brand was the first action-sports company, the progenitor of “West Coast living,” and the originator of what is now known as the “active lifestyle industry.”
The Company now stands as the largest privately-held and most recognized action sports apparel brand in the world, and proffers a broad array of product extensions targeted at the youth culture and its attendant preoccupations—surf, skate, snow and style—for both males and females, the young and young-at-heart.
Through manufacture of goods ranging from apparel and footwear to fragrances and accessories, and sponsorship of world-class sporting events and athletes, Op continues to remain true to its mission: to create quality active-lifestyle products with genuine value, authenticity and style.
Op Contact: Alain Mazer, director of public relations, (949) 580-1888; e-mail: email@example.com.