Ollie Pop Partners with Protect Our Winters For Charity Poker Tournament

CARLSBAD, CALIFORNIA and BOULDER, COLORADO, – December 2, 2008 – Affectionate Brands announced today that Ollie Pop Bubble Gum will be sponsoring a No Limit Texas Hold ’em poker tournament to benefit Protect Our Winters, a non-profit organization dedicated to reversing the global warming crisis. The tournament is to take place on the evening of January 27, 2009 at the new Poker Lounge located inside the Hard Rock Hotel and Casino in Las Vegas. The event coincides with the first day of the final Snowsports Industry Association show in Las Vegas.

“We are thrilled to have Ollie Pop and the Hard Rock Hotel step up and create an event to bring awareness to our efforts,“ says Jeremy Jones, founder of Protect Our Winters. “The idea of bringing our industry together for a night of fun, chance, and most importantly, education on what is going on with global warming and what we can do to help is great.”

The tournament is open to the public with the recommended buy-in of $150 for those purchasing in advance; where at least 50% of the pot will go to POW.  The tournament will include re-buys and a raffle.  Each entrant will receive a gift bag and vie for planned prizes that include a Jeremy Jones product package, weekend mountain retreats, resort passes, and many more include a championship bracelet for the winner. The seats for the tournament are limited and the event will include industry folks, friends and celebrities.

Sponsorship opportunities for tables, prizes and gift bags are available.  For more information on tournament entry, sponsorship, or POW, please visit www.OlliePopCharityPoker.com or contact Romey Thornton at 760-431-2767.

About Protect Our Winters.  Protect Our Winters (POW) is a tax exempt, non-profit organization dedicated to reversing the global warming crisis.  POW directs 100% of the contributions it receives towards educational initiatives and renewable energy projects. For additional information please visit www.ProtectOurWinters.org