Whistler, BC—Old Spice is joining forces with Whistler’s biggest festival to take the mountain to the masses, with the launch of the Old Spice Experience Rail Tour.
Kicking off in downtown Calgary on 17 February, the Jam brings a message of rock, roll and grinding to the streets of the city. Trucked-in snow, a custom-constructed rail, and pro snowboarders create the ultimate show as they compete for the top prize. The tour will build momentum as it travels to Montreal on 24 February and Toronto on 3 March.
Visitors to the tour can enter the Old Spice Experience Contest for their chance to WIN the ultimate snowboarding trip for two to Whistler, BC during the TELUS World Ski and Snowboard Festival. The Old Spice Experience Rail Tour will crescendo at the Festival with the Old Spice World Snowboarding Classic.
For its twelfth straight year Whistler invites the best riders in the world to put it on the line for the final showdown of the season at the World Snowboarding Classic, with its Big Air, rodeo-style Stompede and Superpipe events.
Throwing the spotlight on the signature moves and styling of experienced riders is a natural fit for Old Spice, after generations of developing grooming products for the experienced man.
“In 12 years, WSSF has become a must-do event. We believe that experience is everything, so we’re teaming up with the world’s biggest festival to bring that gotta-see-it, gotta-do-it event to cities across Canada.
For more information on the Old Spice Experience Rail Tour visit www.experienceoldspice.ca
The TELUS World Ski & Snowboard Festival is produced by Watermark Communications, an experienced Whistler sports & entertainment marketing company, and presented in partnership with Tourism Whistler and Whistler Blackcomb. Celebrating its twelfth year as the largest annual winter sports and music festival in North America, the TELUS World Ski & Snowboard Festival is a high-octane 10 day and night showcase of the best of snowsports, music, arts and mountain life. Featuring major professional ski and snowboarding competitions, the largest free outdoor concert series in Canada, the legendary Pro Photographer and Filmmaker Showdowns, and many more unique art and cultural showcases, the Festival is the ultimate wrap party. For information on the 2007 TELUS World Ski and Snowboard Festival, this year from April 13-22, visit whistler2007.com