OAKLEY WOMEN’S SKI/SNOWBOARD PROGRESSION CAMPS RETURN IN 2012
Oakley Progression Session Series at Locations Throughout North America Teach Women to Ride Like the Pros
FOOTHILL RANCH, Calif., Dec. 1, 2011 – Oakley is pleased to announce the return of the Oakley Progression Session series – two-day ski and snowboard camps for women looking to hone their skills on the mountain. With four camps located throughout North America slotted for 2012, including a new stop in Canada, each will be led by professional coaches and Oakley athletes who are ready to share the lowdown on how to ride like they do. The four camps will take place at top resorts during the months of February and March 2012, and range in price from $189 to $300 depending on the location.
“We had an overwhelming response to the 2011 Oakley Progression Session series,” said Oakley Women’s Brand Manager Jenny Earnshaw. “The positive energy and progression of skill that emerged at each event not only affected the campers, but also Oakley athletes and staff. From watching girls ride in trash bags in the freezing rain at Loon until the lifts closed, to not one no-show during blizzard conditions at Northstar, to having girls road trip from New Hampshire to Colorado to attend a second session, we knew we had something special. Each and every girl that attended the camps absolutely killed it, taking their skills to the next level, and having a blast at the same time. Oakley, along with its partners, is very excited to bring this experience back with the 2012 Oakley Progression Session series.”
The Oakley Progression Sessions will kick off at Le Massif de Charlevoix, Quebec, Canada, Feb. 18-19 with Marie-France Roy, Kaya Turski, Kim Lamarre and Dom Vallee coaching the event. The second stop will hit Copper Mountain, Colorado, March 3-4 with coaches Jenny Jones, Chanelle Sladics and Kristi Leskinen. Near Oakley’s home base in California, the third stop will take place at Mammoth Mountain, Calif., March 17-18 with Marie-France Roy, Grete Eliassen and Chanelle Sladics. Finally, the mountain on the east coast that started it all with their “Droppin In” camp will get a piece of the action March 24-25 at Loon Mountain, NH with Gretchen Bleiler, Ellery Hollingsworth, Silvia Mittemuller, Chanelle Sladics and Kristi Leskinen.
The one-on-one instruction and all-female environment ensure a relaxed and unintimidating way to try new skills, tricks, jumps and rails specifically suited to each “camper.” In addition to on-snow professional instruction, each Progression Session package will also include two day lift tickets, lunch on both days, morning yoga and stretching, video assessment, an array of Oakley goggles and products to try, event tee, gift bag, discounted lodging (at participating resorts), Saturday après party and Sunday awards ceremony. In addition, at the Copper Mountain stop, Oakley has teamed up with Woodward Training Facilities to include 3 Woodward sessions with the camp.
Special thanks to Oakley’s partners Le Massif, Copper Mountain, Mammoth Mountain and Loon Mountain and sponsors Muscle Milk, Zico, K2 and Unite.
About Oakley, Inc.
Established in 1975 and headquartered in Southern California, Oakley is one of the leading sports brands in the world. The holder of more than 600 patents, Oakley is continually seeking problems, solving them with inventions and wrapping those inventions in art. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with innovations that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is famed for its insuperable lens technologies such as High Definition Optics® (HDO®) which is incorporated into all Oakley sun and prescription eyewear, and goggles. Oakley has extended its leadership position as the world’s leading sports eyewear brand into apparel, footwear and accessories collections. Laser focused on the consumer, Oakley has both men’s and women’s product lines that target Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group. Additional information is available at www.oakley.com.