OAKLEY BRINGS WORLD CLASS ATHLETES TO NYC
FUEL TV’s “The Daily Habit” Covers Manhattan REVTour Stop.

Oakley is proud to announce the addition of New York City to its REVTour, on November 13, 2008. The Oakley REVTour is a preseason tour that focuses on educating consumers and Oakley retailers about the innovation and protection offered in Oakley’s snow products.

The New York City stop will feature several of Oakley’s world famous snowboarders and skiers, including pro snowboarder Trevor “Trouble” Andrew performing as the main music act. Current Winter X Games gold medalist Tanner Hall, Transworld SNOWboarding’s October Cover boy Dustin Craven, Big Mountain Ski Legend Seth Morrison, and snowboarding’s bad girl Laura Hadar will also be in attendance to enjoy the festivities and party down with crews from FUEL TV’s “The Daily Habit,” who will be filming each stop of the REVTour, then featuring them as segments in Oakley’s week on “The Daily Habit” in January.

FUEL TV began filming for Oakley Week on “The Daily Habit” by covering the super elegant, invite-only world premiere of Oakley’s all women video “Uniquely.” White linens, holiday silver, a red carpet and a Ming and Ping Show were the setting for an ultra-feminine night for the premiere that took place at Oakley headquarters.

The entire cast of “Uniquely” including snowboarders Gretchen Bleiler, Marie-France Roy, Elena Hight, Anne-Flore Marxer, and Chanelle Sladics; skateboarders Lauren Perkins and Lyn-z Adams Hawkins; surfers Karina Petroni, Leilani Gryde, Kira Shepard, Sage Erickson and Claudia Goncalves; skiers Kristi Leskinen, Grete Eliassen and Angeli VanLaanen and wakeboarder Amber Wing arrived by bus from Encinitas, where were spending the weekend surfing and bonding in a beachside mansion. Look for some very exclusive footage from this amazing night at Oakley with the ladies in January (see on-air dates below).

About the REVTour

Last year Oakley debuted the REVTour, a pre-season, on-snow demo designed to communicate the message of Oakley’s High Definition Optics® (HDO) to the masses. Oakley reps invited top accounts as well as local consumers to interact one-on-one with the brand through on-hill shred days with Oakley athletes, custom goggle bars, educational Oakley HDO technology tours through the Rolling O Lab, parties, music acts, movie premiers and more.

This year the tour aims to kick-off the snow season by reaching more locations, utilize even more top athletes and will be featured in a special week on FUEL TV’s daily interview and variety show “The Daily Habit.”

The REVTour is centered around communicating the message of Oakley’s HDO to the masses, and it does so by utilizing the Rolling O Lab fleet of trucks. The Rolling O Lab is Oakley’s research and development laboratory on wheels that focuses on educating consumers and accounts alike about the innovation and protection from the winter elements offered in Oakley’s goggles, including but not limited to, impact protection, UV protection and clear vision provided through the best optics available. Oakley developed HDO technology to meet the demands of the world’s greatest athletes – these same technologies are built into each piece offered to the consumer.

“This is a great opportunity to bring image and technology together and take our two brands on the road with some of the best snow athletes in the world,” said Pat McIlvain, Oakley VP of Global Sports Marketing. “Oakley’s week with the ‘The Daily Habit’ will make for some great television, highlighting our world class snowboard and ski teams personality, style and progression.”

For the first time ever, “The Daily Habit” will be filmed outside of Los Angeles, on location for one special week in downtown Breckenridge, Colorado in front of an authentic mountain community. Look for Oakley’s world class athletes including Olympic silver medalist Gretchen Bleiler, two-time Olympic silver medalist Danny Kass, seven time X Games gold medalist Tanner Hall and many more to be featured in one-on-one interviews on Breckenridge’s Blue River Plaza, as well as on-hill shred sessions at Breckenridge Resort and Copper Mountain. These shows will be shot the week of the U.S. Snowboard Grand Prix, December 8 – 13, 2008 with an on-set audience.

“FUEL TV is really excited about our upcoming partnership with Oakley,” says Scott Paridon, FUEL TV VP of Production and Development. “We look forward to featuring its world class athletes on ‘The Daily Habit’ in a completely new location. These shows will take FUEL TV to a whole new level and provide viewers with a fun and unique experience.”

In addition, “The Daily Habit” shows will follow the Oakley REVTour to six other ski towns, and feature the highlights of these visits on the show. Filming for these segments will take place from October 30th to the December 13th.

The air dates of Oakley week on “The Daily Habit” will be January 12 – 16, 2009, the week before Winter X Games 13.
Portland, OR: November 11th (VIP, Media & Industry Only)
Manhattan, NY: November 13th (VIP, Media & Industry Only)
Seattle, WA: November 16th (VIP, Media & Industry Only)
Salt Lake City, UT: December 1st (VIP, Media & Industry Only)
Denver, CO: December 6th (VIP, Media & Industry Only)
Copper Mountain, CO: December 8th & 9th (Open To The Public & VIP)
Breckenridge, CO: December 8th – 12th (Open To The Public & VIP)