HELSINKI, Finland–July 13, 2000–This season’s Nokia Snowboard FIS World Cup will begin on November 11.
Tignes, France will be the setting for the opening event. This is the third year of Nokia’s three-year sponsorship agreement. Thesponsorship agreement has also been extended to include a fourth season during the 2001/2002 Winter Olympics. The Nokia Rider Team ofsnowboarders will again participate in the Nokia Snowboard FIS WorldCup.
“We are very happy to extend our 3-year sponsorship agreement withan additional season. The experience has been a positive one for usand strengthened the Nokia brand. Snowboarding is also a sport thatreflects our company values particularly well,” says Pekka Rantala,Vice President, Marketing Services, Nokia Mobile Phones, Europe andAfrica. “We are pleased to continue working with the Nokia Rider Team.Nokia and the Nokia Riders share the same values of creativity,freedom and individuality, and both enjoy doing things differently.With their positive attitude towards life and commitment toexcellence, the Nokia Riders have been exemplary ambassadors forNokia.”
The Nokia Snowboard FIS World Cup features Halfpipe, ParallelSlalom and Snowboard Cross, Giant Slalom, and Parallel Giant Slalom.In addition to the FIS World Cup, Nokia is also involved in localEuropean snowboard sponsorship programs in Austria, Switzerland,Germany, and France for example. In South America Nokia is currentlysponsoring the South American Continental Cup series in snowboardingtaking place in Brazil, Chile, and Argentina.
In just over a decade, snowboarding has become one of the mostpopular winter sports in the world. And today it is much more thanjust a sport. It is a lifestyle and has an ambience of its own. Thesnowboarding culture affects millions of participants and fans, fromthe clothes they wear to the music they listen to.
For more information about Nokia and snowboarding, visit the NOKIASnowboard summer website at www.nokia.com/snowboard.
Nokia is paving the way to the mobile information society with itsinnovative products and solutions. The company is the leading mobilephone supplier and a leading supplier of mobile, broadband and IPnetworks, related services as well as multimedia terminals. In 1999,Nokia’s net sales totaled EUR 19.8 billion (USD 19.9 billion).Headquartered in Finland, Nokia is listed on the New York (NOK),Helsinki, Stockholm, London, Frankfurt and Paris stock exchanges andemploys more than 56,000 people.
The Nokia Snowboard FIS World Cup 2000/2001 event schedule:
November 11-12 Tignes France
November 24-26 Kaprun Austria
December 1-3 Tandadalen Sweden
December 8-10 Whistler Canada
December 16-17 Mt. Ste. Anne Canada
January 5-7 Kreischberg Austria
January 10-11 Schonried Switzerland
January 13-14 Morzine/Les Gets France
January 17-19 Olang Italy
February 3-4 Spitzing Germany
February 9-11 Berchtesgaden Germany
February 17-18 Ashiakawa Japan
February 23-25 Sapporo/Makomanai Japan
March 1-4 Park City USA
March 14-18 Ruka Finland