Professional snowboarder, Johnny Miller, who recently appeared in the latest Videograss production, The Darkside, signed with Salt Lake City based company, Niche Snowboards, to lead their team and promote their environmentally friendly, and industry acclaimed snowboards.
“We are stoked to welcome Johnny as the newest member of the Niche family,” states Niche team manager Marty Siller, “I have always been a big fan of his riding and of him as a person. We look forward to big things for both Johnny and Niche.”
Miller, 25, of Lake Arrowhead, California has filmed with the Videograss crew since the release of their 2011 film, Shoot the Moon. Prior to that, Miller launched his career filming with the Think Thank crew. Miller’s other sponsors include Airblaster, Thirty Two Boots & Outerwear, Bear Mountain Resort and Active Ride Shop.
“I’m proud to officially be part of the Niche family,” Miller stated “I‘m very excited to be riding high quality snowboards made in an organic, non-toxic fashion.”
Bear Mountain will be home for Miller this upcoming season, however he is no stranger to Utah’s Wasatch Mountains and Niche’s Salt Lake City base. “Not only is Johnny a standout rider with a distinctive style, but he truly makes an impression as an individual rider in a sea of compromises,” says VP of Sales and Marketing Tim MacKenzie. “We think Johnny is the perfect representative for our brand and values.”