Parts and Labor, a new snowboarding showcase event, was founded in order to showcase the best of snowboarding’s unique community.
The premiere event will take place in Denver, January 27-29. Future dates, locations, formats, and details will be determined by the participants. Founded by industry vets Joe Suta of Nightmare Snowboards and Steven Kimura of Owner Operator, the show was created "in order to showcase the best of snowboarding's unique community," according to a statement released by the founders earlier this month.
“A changing of the guard is needed. Our store (Satellite) has been around for 15 years, & we’ve felt like the industry has changed so much just in that short time, yet our tradeshow has not."
– JG MAZZOTTA (Owner, Satellite Boardshop)
"Parts & Labor will be the best opportunity for rider-owned brands and retailers to represent their love for snowboarding first and foremost, while building a future we can all believe in. For anyone who truly loves snowboarding, now is your chance to prove it. “
-TRENT BUSH (Twist, Techine, Analog)
The show will feature minimal "gallery walls" for each brand to showcase their newest products. It was created by the show founders to "sidestep the escalating arms race of traditional trade show booths."
The premiere event will take place in Denver, January 27-29. So far, the venue has not yet been disclosed. A loose schedule of events, which includes a Mountain Demo January 30-31, can be found on the Parts & Labor website. Future dates, locations, formats, and details will be determined by the participants.
Exhibitors include: Moss Snowstick, Dinosaurs Will Die, Vans, Nightmare, Public, Grassroots Powdersurfing, the Interior Plain Project, Owner Operator, Airblaster, Fix, Ashbury, 1817, Howl, Spring Break, Dang Shades, Smokin Snowboards, Niche, Powderjet, Jones, Yes, Now, Hightide Mfg., Salmon Arms, Stepchild Snowboards, TJ Brand, Warp Wave, Remind Insoles, Lobster, Switchback Bindings, Bataleon, Elm, Shred Soles, Holden, Videograss and more.
At this time, the new show will directly overlap with the annual SIA Snow Show in Denver, this January 26-29 at the Colorado Convention Center.