NEWRY, Maine, Sept. 2 /PRNewswire/ — Skiers and snowboarders often citecost as a deciding factor in how often they visit the mountains. While thesports are actually less expensive than many popular vacation activitiesAmericans take for granted, American Skiing Company (NYSE: SKI) — the largestoperator of ski and snowboard resorts in the nation — is doing its part tokeep prices down.

The company has just unveiled its new mETICKET — a pre-purchased,multi-day ticket deal which allows guests to customize the price they payaccording to the way they ski or ride. mETICKETs are honored every day of theseason, at all nine American Skiing Company resorts.

For a limited time only, adults can purchase three to five days for $45per day; six to eight days for $42 per day, nine to eleven days for $39 perday, and twelve to fourteen days for $38 per day. Depending on which resortsguests visit and when, the savings can add up to $18 per day. Juniors(ages 6 – 12) and Seniors (ages 65 and over) can ski or ride for as little as$23 per day.

There’s no reason to worry about buying too many days. Cards may be usedonly once per day until March 21, 2000. After that date, card holders mayredeem as many remaining days on their mETICKET card desired — even treatfriends to a day on the slopes. And if guests run short of days, additionaldays are available for $46 per day for adults, $29 per day for juniors.

mETICKET cards will be available online at www.meticket.com, by mail or byphone at all American Skiing Company resorts for a limited time only.

Sugarloaf/USA (ME) – 800 THE LOAF
Sunday River (ME) – 800 543-2SKI
Attitash Bear Peak (NH) – 800 223 SNOW
Sugarbush (VT) – 800 53SUGAR
Killington (VT) – 800 621 MTNS
Mount Snow (VT) – 800 245 SNOW
Steamboat (CO) – 800 922 2722
The Canyons (UT) – 888 CANYONS
Heavenly (CA/NV) – 800 2HEAVEN

mETICKET Limited Time Pre-Season Pricing

# Days Adult PriceTotal PriceJr/Sr PriceTotal PriceBronze3 $45 $135 $28 $84

4 $45 $180 $28 $112

5 $45 $225 $28 $140

Silver6 $42 $252 $25 $150

7 $42 $294 $25 $175

8 $42 $336 $25 $200

Gold 9 $39 $354 $24 $216

10 $39 $390 $24 $240

11 $39 $429 $24 $264

Platinum12 $38 $456 $23 $276

13 $38 $494 $23 $299

14 $38 $532 $23 $322

Junior are ages 6 – 12; Seniors are age 65 and up. Kids 5 and under skifree.

mETICKET program policies

To utilize your mETICKET, present your mETICKET card, along with a valid

photo ID, at mETICKET windows. Cards may be used only once per day

until March 21, 2000. After March 21, 2000, you may redeem as many

remaining days on your mETICKET card as you wish per day.

Limit: one card per customer per year. Once you’ve used all days on

your mETICKET card, you may obtain additional days at the reload price

of $46 per day for adults, $29 per day for juniors/seniors. Reloads are

available only at www.meticket.com.

Platinum, Gold and Silver mETICKET cards are honored at all American

Skiing Company resorts. Bronze mETICKET cards are honored at all

American Skiing Company resorts except Steamboat.

mETICKET cards are non-transferable, nnon-refundable, may not be resold,

have no cash value and may not be used in conjunction with any other

promotional program. All mETICKET cards expire on the last day of the

1999-2000 ski and snowboarding season or June 15, 2000, whichever comes

first. No credit or refunds will be given for unused days.

mETICKET cards are valid for lift ticket redemption only and may not be

used to obtain any other product or service.

By purchasing and redeeming mETICKET cards, you agree to accept all

rules and restrictions of the resort issuing the lift ticket, and accept

all risks associated with the use of resort facilities, including but

not limited to all rules, restrictions and risks set forth on the lift

ticket.

mETICKET cards may be purchased only by mail, phone or online at

www.meticket.com and are not available at resorts. mETICKET cards will

be delivered by mail; allow at least 14 days for delivery. mETICKET

cards may not be purchased by businesses or groups.

American Skiing Company and its resorts accept no responsibility for

lost or stolen mETICKET cards. mETICKET cards are the property of

American Skiing Company and must be surrendered on demand.

Program policies may be changed at any time without notice.

www.peaks.com