Wrightwood CA – October 24, 2007- Skiers at Mountain High will be wearing pink tickets this season. It is not a fashion statement but a statement of survival and hope. The California resort has teamed up with Revlon to raise awareness for cancer research and hopes to contribute more than $100,000 to the cause. Now any guest visiting Mountain High has the option of encoding their lift pass on a customized “Pink Ticket for just $1.00 more. Mountain High will then match that dollar in a donation to the Revlon Run/Walk for Women, one of the largest fundraising events for cancer research in the United States.
Said Sherri Cater, Technologies Manager, “We’re really excited to be involved with such a great program. Revlon has distributed nearly 45 million dollars to women with cancer and their families, and I personally have walked ten times.
In 2007 roughly 1,450,000 people are expected to be diagnosed with cancer (not including skin cancer). Of those currently diagnosed, more than 550,000 will die this year, making cancer the nation’s second largest cause of death next to heart disease. The forecast is not all bad, though. Survival rates are on the rise from 51% in 1977 to 66% in 2002, and new breakthroughs are being made every day. Revlon has been a leader in the fight against Breast Cancer since 1993, primarily through the “Run/Walk for Women initiative. This event raises vital funds needed to research the cause and cure of women’s cancers, provide diagnostic treatments for medically under-served women, and deliver psycho-social services to victims and their families. To date, the Run/Walk has generated nearly 45 million dollars and continues to be one of the largest proponents of cancer research and prevention in the United States. Mountain High is proud to be part of the cure and looks forward to reaching its goal of $100,000 this winter.
In addition to the ticket, Mountain High has placed a pink terrain feature on the mountain to further support for the cause. Painted by artist Steve Lopez of frustr8.com, this jib is sure to attract the attention of both men and women.
Says John McColly, Director of Marketing, “The only way you can make a difference is to participate. Whether you join us on the slopes or on the streets of Los Angeles, we hope you will make an effort this winter so we can one day put an end to this terrible disease.
For more information regarding the Revlon Run/Walk for Women contact The Davis Group at (310) 640-1400 Email: email@example.com or visit www.revlonrunwalk.com
For questions and interviews regarding Mountain High contact John McColly, Director of Marketing, at (760) 316-7830 or firstname.lastname@example.org.