Wrightwood, CA. – September 4, 2007: Mountain High held it’s third annual Buck Off Rail Jam this Labor Day weekend to commemorate the start of it’s annual season pass sale. Despite the unseasonably warm weather more than 3,000 participants turned out making it the largest pre-season event in Mountain High’s history. Presented by Powder & Sun Ride Shops, the festival consisted of a giant tent sale, numerous vendors, games & activities, rail painting exhibitions and a 10,000 square foot jib arena complete with six features and 120 tons of snow.
Said John McColly, Director of Marketing, “We love putting this event together and were glad people had such a good time. It definitely confirms that people are excited for winter.”
To produce the jib arena Mountain High trucked in 120 tons of snow. They began laying it down at 1:00am and worked for eight straight hours until the rail yard was complete. The Faultline terrain crew provided the features which consisted of two urban down rails, one urban down box, one flat box, a jump rail and a new arcing rainbow box with the Faultline logo emblazoned proudly on top. Riding took place from 9:00am to 1:00pm and there was never a break in the action. Snowboarders and skiers took to the features like fish to water and were thrilled to have a vacation from the unseasonably warm weather.
Said Cory Cronk, Mountain High Team Rider, “This is the only local event where the public can ride mid summer. It’s great to get back on the snow and stretch my legs for a day. I can’t wait to ride Mountain High this winter.”
To ride the rails participants needed a helmet and a new 07.8 season pass. Mountain High’s annual season pass sale is currently underway and Adult Anytime Season Passes are just $299 for the first 5,000 sold and $349 for the second 5,000 sold, regularly $599. Children’s passes (7-12) are available for just $129. And children six and under receive a free season pass with the purchase of an adult season pass. Sale prices continue now through October 31st or when sold out. Purchases can be made at the resort, by phone at 888-754-7878 or online at mthigh.com.
In addition to the rail jam, Powder & Sun Ride Shop was on hand with terrific deals on snowboards and outerwear. Industry leaders such as Forum, ThirtyTwo, Quiksilver, Matix, and Victorville Motors were present with games and giveaways. And acclaimed artist Steve Lopez of frustr8.com transformed several of Mountain High’s terrain features into works art with a small group of painters. Of the artists Tazroc is currently designing artwork for pro-snowboarder Mark Frank Montoya’s boards and Lee Hagen has done graphics for custom car designer Chip Foose. These features will be available to both photograph and ride this season.
The success of Mountain High’s 3rd Annual Buck Off Rail Jam can be attributed to the their innovative ideas and commitment to the guest. No other area offers this level of hospitality and, by the turnout, it is clear that the riders appreciate the effort.