Part Of Four-Year Agreement For American Skiing Company Resorts to HostSignature Winter Sports Event
Mount Snow, Vermont (May 10, 1999) — Mount Snow, an American SkiingCompany resort (NYSE: SKI), will host the fourth annual Winter X Games,February 3 through February 6, 2000, as announced today by ESPN’s JeffRuhe, senior vice president, event management, and Chuck Steedman, vicepresident of partnership marketing, of the American Skiing Company.
Mount Snow will also host the 2001 Winter X Games as part of a four-yearagreement that will see the Winter X Games take place exclusively atAmerican Skiing Company resorts.
The Winter X Games, the signature winter alternative sportschampionship, features world-class athletic talents of more than 200international athletes competing in snowboarding, snowmobile snocross,freeskiing and snow mountain bike racing.
“ESPN has raised the bar with every X Games-branded event that we havepresented, and the 2000 Winter X Games will be no exception,” saidRuhe. “Mount Snow and American Skiing Company are proven leaders inevent management and marketing, and our four-year partnership willprovide mutually beneficial opportunities at every American Skiingresort for us to grow this tremendous franchise.”
The Winter X Games will be televised from February 4 through February 8exclusively on ESPN, ESPN2 and ABC with 18.5 original hours ofprogramming. The Games are telecast to an audience of more than 20million viewers in the US and millions more in a network that spans 180countries and territories worldwide. Mount Snow will remain open to allguests during the Games; they will not interfere with regular dailyoperation for skiing and riding.
“Our location combined with the amenities of the Mount Snow Valley givesus far greater potential for spectators than the Winter X Games has everseen,” said Scott Pierpont, Mount Snow’s Managing Director. “We lookforward to the opportunity to introduce fans and athletes from aroundthe world to Mount Snow and to the state of Vermont.”
Mount Snow is a leader in the alpine cultural movement. It is home ofthe East’s first snowboard park, the East’s first sponsored freeski teamand the East’s first major freeski competition. The resort has hostedand produced numerous televised events, including the NORBA NationalChampionship Mountain Bike Series, the Bud Light Boarder Battle, theSwatch Boardercross World Tour and the Northeast Snocross SnowmobileChampionships. Mount Snow is Vermont’s closest big mountain to theEast’s major metropolitan areas – located just four hours from New YorkCity and 2.5 hours from Boston – and features five separate mountainfaces with 135 trails, 26 lifts, 12 tree terrain areas, five terrainparks and two halfpipes.
Mount Snow, Melissa Gullotti, 802-464-1100 x4370
American Skiing Company, Skip King, 207-824-5020
Winter X Games, Chris Stiepock, 415-782-8526
ESPN, Josh Krulewitz, 860-766-2000