LAS VEGAS, NV — January 5, 2005 — Next winter, the world’s snowboarders will add another “trick to their repertoire with the ability to switch between their iPod playlist and incoming calls in mid-air thanks to three new products from Motorola and Burton Snowboards. Launched today at the 2005 Consumer Electronics Show, these Bluetooth-enabled jackets, helmets and beanies will provide wireless, high-performance connectivity and playability on the slopes for the 2006 winter season.
The alliance represents a powerful collaboration of global industry trailblazers: Motorola is recognized for introducing the age of commercial wireless products and Burton is known for producing the world’s finest snowboarding equipment and apparel.
Motorola and Burton’s relationship also includes a three-year global sports marketing alliance, which includes a strong Motorola presence at Burton’s world-renowned Open Snowboarding Championship Series and event tour.
“Motorola is committed to providing solutions that overcome any technological obstacle that keeps consumers from seamlessly staying connected on the go, said Bruce Hawver, vice president and general manager, Companion Products Group, Motorola Personal Device Business. “Teaming with Burton allows us to fuse technology with the company who pioneered snowboarding and continues to shape the sport’s product development and future.
“For nearly three decades, Burton has been fueled by our passion for producing the finest snowboarding equipment and apparel. We’ve grown up with our consumers who are cutting edge, tech savvy and need products that address their specific communication and entertainment needs both on and off the mountain. Our partnership with Motorola allows us to deliver rider-driven, progressive products and enhance our connection to our core consumer, said Bryan Johnston, VP of Global Marketing for Burton Snowboards.
The products introduced at CES include:
Jacket — the Bluetooth-enabled jacket links a rider’s cell phone and/or iPod with an imbedded system operated via an easily removed control module on the jacket sleeve. Stereo speakers are built into the hood of the jacket and a microphone is embedded in the upper section near the collar, allowing seamless, unobtrusive wearability and playability. Elements can be swapped between products, used as stand-alones and removed and reinserted easily.
Helmet and Beanie – Bluetooth technology built into the helmet and beanie keep riders connected to their music and wirelessly to their phone. When the modules are removed from the helmet and beanie, they can double as a stereo headset.
Motorola believes the greatest technological advances are made to make everyday tasks easier. For snowboarders, using a cell phone or an iPod in cold temperatures can be a significant challenge. With these new products, Motorola and Burton will allow snowboarders to overcome extreme conditions through their innovative designs and improved technologies, making the snowboarding experience on the mountain that much better.
Motorola is a Fortune 100 global communications leader that provides seamless mobility products and solutions across broadband, embedded systems and wireless networks. In your home, auto, workplace, and all spaces in between, seamless mobility means you can reach the people, things and information you need, anywhere, anytime. Seamless mobility harnesses the power of technology convergence and enables smarter, faster, cost-effective and flexible communication. Motorola had sales of US$27.1 billion in 2003. For more information: www.motorola.com.
About Burton Snowboards
Burton Snowboards is a pure snowboard company solely dedicated to creating and perfecting a full range of the best snowboarding equipment and apparel. Founded in 1977, Burton has fueled the growth of snowboarding worldwide through its team of top snowboarders and successful programs such as Learn To Ride (LTR), the Chilll Foundation and the Open Snowboarding Championships. Privately held and headquartered in Burlington, Vermont with international offices in Innsbruck, Austria and Tokyo, Japan, Burton has been the industry market share leader since its inception.