The moppy-haired boys and urban-chic girls mingled at the Reincarnation Project in the humid San Diego summer night for the opening of Modart last Friday. This art, music, fashion, and film event has been a happening since Shaney-Jo Darden and Mona Mukherjea started it in 1998. Every September, Modart has been shining the spotlight on the creatives behind the scenes of the snow, skate, and surf industry.
This year, photography took over a bigger chunk of the wall space: TransWorld SKATEboarding cornerstone Grant Brittain displayed his tack-sharp 20″ x 24″ Polaroids, TW SNOW designer Yogi impressed with a trio of photo collages, and skateboard photographer Brian Gaberman put his skills on display pointing his lens at dilapidated farm structures and steeples. The photographic talent continued down the halls and along the walls.
Scott Lenhardt of Burton-graphic fame displayed signature style lightboxes with creepy cows and small detailed paintings of sasquatches and rivers. The Humanfive collective, responsible for CAPiTA’s snowboard’s graphics, filled an entire wall with their assortment of altered kitsch.
Attendees included ASR industry-types, athletes, and artists. Burton rider Vicoria Jealouse was spotted admiring Scott Lenhardt’s lightboxes—”My favorite,” she said.
Beats flowed from the DJ booth, as did generous mixes from the bar. Sal Masekela, the man who needs no introduction, emceed the casual-cool fashion show held during the latter half of the night.
What motivated Shaney-Jo and Mona to start up Modart was their realization that physical, artistic, musical, and individual expression are all connected, and the best way to appreciate them is all at once. As far as Mona could tell, the show was a success: “Great art, great fashion, great music, and it looked like a great crowd—even though I didn’t get to socialize!”
Around midnight, a light drizzle started to fall on the partygoers winding down the party. The show ran through Sunday night.